If you were to see a publication date on this post older than 90 days, would you still read it? If you saw more than 2,500 words sprawled in front of you – would your eyes be enthralled or glazed? And perhaps just as importantly, would you still consider this post useful if you had to dig deep through search and social results to find it?
All questions above, of course, can be taken as subjective – adding another wrinkle entirely to the subject of content marketing to other online marketers. Speaking as an online marketer, what I look for in content may not match exactly what you are seeking in terms of length, format, tone or design. That said, my experience working with numerous clients that are themselves, online marketers, within this space has led me to believe that there are at least five constants that should be adhered to in order to successfully attract and engage: