TopRank Online Marketing

Ashley Zeckman

Top Problems with Landing Pages & How to Improve Your Conversion Rates

Ashley Zeckman on Mar 26th, 2012     Online Marketing, Search Engine Strategies

improving landing page conversion ratesIf your company is throwing around the idea of building a landing page or series of landing pages it is first important to understand what they are, as well as the elements that go into creating an effective landing page.

At their core landing pages are simply a single web page that contains a form that inspires your customers to take the next step. While seemingly simple, many companies are not properly implementing their pages.

Last week at SES New York I attended a session by New York Times Best Selling author and SES Advisory board member Bryan Eisenberg (@thegrok) on “The Anatomy of the Perfect Landing Page”.

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