TopRank Online MarketingTopRank Online Marketing Blog

Brian Larson

Landing Page Tips to Increase Conversions – #SESNY

Brian Larson on Mar 22nd, 2012     Marketing PR Conferences, Online Marketing, Search Engine Strategies

Landing Page Optimization PanelIf you’re a marketer with business objectives tied to online conversions, landing pages are likely part of your marketing mix. While landing pages have a proven track record of serving as a lead generation funnel and producing solid ROI, not all landing pages are created equal. Enter the process of testing and refining your landing page in order to deliver maximum result – aka landing page optimization.

With so many variables, such as: traffic source, imagery, language and CTA; there is a lot to consider when optimizing a landing page for optimal performance. So how does one develop, implement and refine a process for testing all these elements to produce an effective landing page?

The ‘Landing Page Optimization’ session on day 2 of SES NY, moderated by Bryan Eisenberg (@thegrok) is designed to provide some answers and helpful tips to address that exact question…and more.

TopRank Online Marketing

The Four Pillars of Building Instant Trust Online – Tim Ash Keynote

TopRank Online Marketing on Aug 23rd, 2010     Marketing PR Conferences, Online Marketing, Search Engine Strategies

Websites and landing pages face very real trust issues – for consumers they can be a scary and uncertain place. Before people will take a desired action, their concerns and anxieties must be addressed. But how can you do this on landing pages when you only have seconds to establish trust?

Tim Ash, SiteTuners CEO and bestselling author of Landing Page Optimization , shared how to effectively use the Four Pillars Of Trust and optimize your online conversion goals.

Tim started by reiterating what we know – it’s not about technology, it’s about people. If you’re going to transact with anyone it’s all about building trust.

We can’t function without trust, we are social beings. If we are going to cross the street, we have to trust that people driving cars will see the red light. Trust is critical, it’s the glue that holds everything together.

TopRank Online Marketing

Conversion Optimization Secrets – 21 Must-Follow Tips – SES SF

TopRank Online Marketing on Aug 17th, 2010     Marketing PR Conferences, Search Engine Strategies

The average conversion rate for a website is around 3 percent, but many websites convert at 10 percent or higher.  What are they doing right that you’re missing?

Bryan Eisenberg, NY Times Bestselling Author gave a solo presentation on the secrets of top converting websites and how you too can achieve high conversion results.   Following is a summary of his presentation.

What exactly is conversion rate?  In essence, conversion rate is a measure of your ability to persuade visitors to take the action you want them to take.  It’s a reflection of your marketing effectiveness and customer satisfaction.  For you to achieve your marketing goals, visitors must achieve their goals first.

No one should settle for a conversion rate of less than 10%.  Looking at top retailers, many have conversion rates greater than 15% monthly.  What are they doing that you’re not?

TopRank Online Marketing

SES San Jose: Ads in a Quality Score World

TopRank Online Marketing on Aug 20th, 2008     Online Marketing, Search Engine Strategies, Search Marketing

quality score image

“Quality over quantity” applies to almost everything we encounter, from the foods we eat to the people we interact with. It certainly applies to pay-per-click ads, in which the quality of your campaigns, from keywords to ads to landing pages, takes precedence over the quantity of money you bid. Your keyword quality scores can be either a barrier of entry to ad rankings or your free pass to the head of the line. This session explores everything quality score, from what affects your score to how to improve it.

Dana Todd, CMO of Newsforce, directed a panel of four industry leaders in quality score, who take the discussion from the basics to detailed, actionable advice.

The Basics of Quality Score

TopRank Online Marketing

SES San Jose: Landing Page Testing & Tuning

TopRank Online Marketing on Aug 19th, 2008     Online Marketing, Search Engine Strategies, Search Marketing

Landing Page Testing

If pay-per-click ads are the welcome mat to the house of your business, landing pages are the entryway. The welcome mat may get people in the door, but the entryway convinces them to stay. The look and feel of your ‘entryway’ needs to be inviting and interesting to get your visitors to move forward in their relationship with your business. A good, engaging landing page is critical to gaining the conversions that are the meat of your pay per click ad, whether your defined conversion metric is driving traffic to your site, selling a product or gaining prospect contact information.

Sage Lewis of Search Engine Watch Expert and President of SageRock.com introduced this SES session on landing page optimization. Speaker Tim Ash, president of Site Tuners and landing page expert, brought his enthusiasm for his topic and his practical advice to this session of useful tips.

Lee Odden

Are Your Landing Pages Lean, Mean Conversion Machines?

Lee Odden on Nov 26th, 2007     Marketing Industry News, Online Marketing, Search Marketing

According to ComScore, more than $9.3 billion has been spent online during the season-to-date, marking a 17-percent gain versus the corresponding days last year. Online retail spending was strong on both Thanksgiving Day (up 29 percent to $272 million) and “Black Friday” (up 22 percent to $531 million), outpacing the season-to-date growth rate.

With all that holiday spending online, ecommerce web sites had better make sure their landing pages are lean, mean converting machines. That’s why it may make sense to attend an upcoming teleseminar from Marketing Sherpa and Marketo (a M&O client) on  Wednesday, December 12, 2007, 2-3pm Eastern, 11-12pm Pacific “New Research: Practical Tips on How to Lift Conversion Response” on landing page best practices. The event is free and you can sign up here.

Lee Odden

Raise Conversions By 55% Or More

Lee Odden on Nov 5th, 2007     Online Marketing, Search Marketing, SEO, SEO Tools, Web Analytics

marketingsherpa-landingpages.png

Raise conversions by 55% you say? That’s what Marketing Sherpa says in the promo copy for their new Landing Page Handbook. One of the most popular posts we’ve ever had on Online Marketing Blog was the 10 Landing Page Tips by Jon Miller of Marketo. That’s why I think this new report from Marketing Sherpa may be of interest.

You can spend a lot of time testing and fine tuning landing pages on your own from scratch, but in many cases, it makes a lot of sense to get a bit of a head start. This guide is about both the art and science of landing page creation and optimization.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top