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PubCon 2009: How Major Vegas Hotels Are Using Social Media

TopRank Online Marketing on Nov 11th, 2009     Online Marketing, Pubcon, Social Media

Las-VegasFrom the perspective of some, it seems like Vegas was late to participate in social media (according to the PubCon panel description).

However, the prominent brands on the strip have stepped up to the plate and are actively engaged in social web participation.  They’re leveraging digital platforms for a variety of purposes – from customer service to promotion.

This open-format panel at PubCon 2009 analyzed how Vegas marketing departments are using SM as part of their overall marketing plan and featured some of the largest names on the strip.  Brands represented were:

  • Brad Goldberg, Vice President of Marketing, Luxor
  • Brandie Feuer, Director of Interactive Marketing, Planet Hollywood
  • Peter Arceo, Executive Director of Casino Marketing, Las Vegas Hilton
  • Michael Perhaes, Assistant Vice President of Marketing, MGM Grand
Lee Odden

Pubcon Images: The “pub conference”

Lee Odden on Dec 8th, 2007     Pubcon

The

The last day of WebmasterWorld’s Pubcon is literally a gathering in a pub. This is the genesis of how Pubcon was started, an informal gathering of members from WebmasterWorld. Through the efforts of Brett Tabke and the community, it has grown into one of the finest search marketing conferences with thousands of attendees, major corporate sponsors, top notch speakers and a spirit like no other event. There’s a real sense of community and “co-opetition” amongst participants that makes it a great place to learn and network.

Here are my final favorite photos from Las Vegas Pubcon and a few with friends from iEntry afterwards.

Wynn Las Vegas
Wynn Las Vegas

Brian Prince Lee Odden
Sport coating the BOTW colors

Danny Sullivan Melanie Mitchell
Danny Sullivan and Melanie Mitchell

Greg Boser
Greg Boser and friends

Lee Odden

Pubcon SEO Videos

Lee Odden on Nov 17th, 2006     Marketing Industry News, Marketing PR Conferences, Online Marketing, Pubcon

I now have 5 of the 6 SEO interview videos I’ve shot here at the Las Vegas Pubcon.

Greg Hartnett – Best of the Web
Kevin Lee – Did-It.com
John Marshall – ClickTracks
Greg Jarboe – SEO-PR

I also have one with Patrick Gavin of Text Link Ads but the file is too big for YouTube so I’ll have to get it up to Google Video this weekend.

Now we’re heading over to the actual “Pub” part of Pubcon at the Nine Fine Irisishmen bar at the New York, New York casino. Hopefully we’ll get more SEO videos there.

Lee Odden

Las Vegas Pubcon Yahoo Party

Lee Odden on Nov 16th, 2006     Marketing PR Conferences, Online Marketing, Pubcon, Yahoo

Yahoo Party at Pubcon
Wow, what a party! Yahoo had a very private, invite-only party last night at the Palms Towers in the Playboy suite.

Pubcon Jolina and Karen at Yahoo Party
Thank you to Yahoo PR for letting me bring Karen and Jolina from the TopRank team. This was their first conference and Karen’s fist time in Las Vegas. There were only 100 or so people invited to this party from a conference of several thousand, so it made quite an impression.

The Playboy Suite was quite a place. Here are a few photos:
Projection Pool Playboy Suite

Pubcon Daron Babin telling tall tales

Pubcon The band at the Yahoo Party

Pubcon Bartender at Yahoo Party

Pubcon Yahoo Party

Pubcon Hanging out in the Pool

I’ve got to run to do my next presentation but will post more photos later or you can check my Flickr page. Nice job on the party Yahoo!

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