Integrating content across channels of discovery and engagement like social networks is an important part of optimizing for the customer experience. In fact, according to the 2014 Social Media Marketing Industry Report, 83% of marketers stated they have integrated their social media and traditional marketing activities.
Social Media contributes to all aspects of the customer journey, so integrating social media marketing with overall online marketing efforts just makes sense if you want to connect the dots for customers from education to action. But how?
I recently did an interview on this topic with Roza Tsvetkova of Komfo in Denmark and thought I’d share it here:
What is new when we talk about social integration? What is key to the integration of social media with the other online marketing efforts?