TopRank Online Marketing

Miranda Miller

Lee Odden’s War of Words: Myth-Busting Social, Content Marketing & SEO at NMX

Miranda Miller on Jan 9th, 2013     BlogWorld NMX, Content Marketing, Online Marketing, SEO, Social Media

Lee Odden answers audience questions about content marketing, social media and SEO.Our CEO at TopRank Online Marketing, Lee Odden (@leeodden), shared his War of Words: Myth-Busting Social, Content Marketing and SEO yesterday at NMX Las Vegas.

The premise of Lee’s presentation was actually crowdsourced; the title War of Words comes from H.G. Wells’ War of the Worlds, which was turned into a radio program by Orson Wells and spawned a mass fear that Mars aliens were on their way to take over Earth. There is much misinformation in content marketing, social media and SEO that the hype spreads much like the alien myths of days gone by, says Lee.

Alexis Hall

TopRank Heads to the Windy City for SES Chicago 2012 #SESCHI

Alexis Hall on Nov 6th, 2012     Marketing Industry News, Marketing PR Conferences, Online Marketing

Chicago BeanOn Tuesday November 14th  we will be heading south for SES Chicago.  This will be my second SES event and I am looking forward to attending sessions to continue to educate myself in online marketing, and share it with our readers, all while hanging out in the city of Chicago.  I will be live blogging along with fellow TopRank-ers – Jolina Pettice, Evan Prokop, Thom Craver and Miranda Miller.

When planning any trip, one of the first things I do is map out the stops which are a MUST SEE. Conferences are no different.  We follow online marketing best practices, and always have a game plan to ensure we can get the most out of the time spent at conferences.

Ashley Zeckman

Online Marketing News: The Olympics Get Social, Twitter Co-Founder’s New Publishing Platform, Which Tablet Reigns Supreme, #SESSF

Ashley Zeckman on Aug 17th, 2012     Online Marketing

London Calling: Mobility & The Olympic Games

Sadly the 2012 Olympics came to an end this past week.  These Olympic Games were by far the most socially shared to date.  This infographic from Acme Packet shared some very interesting information on everything from estimates for viewership and devices used, to predictions for the 2016 Olympics in Rio.

Twitter Co-Founders Preview Medium, A New Publishing Tool
Evan Williams a co-founder of Twitter describes Medium as “re-imagining publishing in an attempt to make an evolutionary leap.”  Medium takes submitted content like photos or text and organizes items that are similar into collections that multiple users and view, and add to.  Via Cnet.

Alexis Hall

Optimize B2B Content Across the Sales Cycle – Lee Odden #SESSF

Alexis Hall on Aug 16th, 2012     Online Marketing, Search Engine Strategies

On the second day of SES San Francisco, I headed to Lee Odden’s session Optimize B2B Content Across the Sales Cycle. Lee kicked off the presentation by polling the audience on how engaged they were in SEO, social media and content marketing. Hands raised all over the room.  When he asked how many were focused on content marketing across the sales cycle, it was striking that there relatively few hands raised.  As focused as we all are on conversions and purchases, we are not all capitalizing on the opportunity to attract and engage with our customer at every point in the buying cycle, and as a result, customers can slip away.

Lee Odden

GeekBeat.TV Interview: Optimizing the Customer to Content Connection

Lee Odden on Jun 25th, 2012     Blogging, Marketing PR Conferences, Online Marketing, Video Interviews

At BlogWorld New Media Expo in New York, John P. and Cali Lewis had me on their GeekBeat.tv show where we talked about a mix of digital marketing topics including “walk the talk” marketing consulting, the power of word of mouth, the value of influence, common marketing challenges for companies, ROI vs. the promise of ROI, budget limitations vs. culture, the “must do” of getting started with social media.

Those companies that take the time to understand who their audiences and influencers are can dig into optimal means of information discovery, what target audience preferences are for media type and format, and how to inspire action whether it’s a referral or a sale.  With that insight, marketers can work to develop a plan to continuously optimize the brand’s effectivenss at connecting content with customers all across the lifecycle: awareness, interest, consideration, purchase, retention, advocacy.

Ashley Zeckman

What Did We Learn? Key Highlights & Buzz: #BWENY From The Perspective of the Audience

Ashley Zeckman on Jun 12th, 2012     Marketing PR Conferences, Online Marketing, Social Media

Finding Beauty in NYC is All About Perspective & Vantage Point

Many of you might know that Lee Odden (@leeodden) and I attended BlogWorld in New York last week.  I was fortunate enough to get the opportunity to interview many of the speakers that were presenting, and sit in on some really great sessions.

That being said, many of you have already seen the conference from my point of view.  So I thought it would be nice to share some of the feedback and highlights from attendees as a means to share:

  • Valuable takeaways from many of the most buzzed about sessions.
  • Places where you can find additional highlights on specific presentations.
Ashley Zeckman

Customer Centric Content Optimization (Say That 3 Times Fast) – Presented by Lee Odden

Ashley Zeckman on Mar 27th, 2012     Online Marketing, Search Engine Strategies

The final day of SES New York wrapped up with a series of the top rated sessions from other SES conferences. One of those sessions was a presentation on “Content & Customer Optimization” by my boss TopRank Online Marketing CEO Lee Odden (@leeodden).

I for one was impressed that on the final day of the conference and the last session of the day the room was packed and people were ready to learn.

Lee began by polling the audience to see what mix online marketing expertise was present in the room.  There were a smattering of SEO practitioners, copywriters, agency marketers (like myself), and those working client side.  Below I’ve included what I considered to be some of the highlights from Lee’s presentation.

Lee Odden

The Value of Small Business Blogging: 3 Key Questions & Answers

Lee Odden on Mar 15th, 2012     Blogging, Online Marketing

small business bloggingEarlier this week Frank J. Kenny did a Skype interview with me about small business blogging and why or why not it makes sense. Frank’s audience is the network of Chambers of Commerce across the U.S..  I think it’s a timely question considering the ongoing “blogging is dead“, “no it’s not“ debate that’s been going on for the past 5 years or so.

As a small business owner myself, I’ve been blogging here at Online Marketing Blog for over 8 years and can testify as to the pros and cons like few others can. In our case, we’ve had great success with our blog as a way to achieve industry awareness and credibility, attract new business, employees, media coverage, speaking opportunities and many other benefits.

Ashley Zeckman

5 Essential Tips on Content Marketing & Optimization #SESCHI

Ashley Zeckman on Nov 18th, 2011     B2B, Content Marketing, Marketing PR Conferences, Online Marketing, Search Engine Strategies, Social Media

Content Marketing OptimizationAs SES Chicago reaches its final sessions the audience is still alert and ready to learn at TopRank CEO Lee Odden’s afternoon presentation on “Content Marketing & Optimization.”  According to Google’s Eric Schmidt, every 2 days we create as much information as we did from the dawn of time to the year 2003.  With so much information being shared what can we do as marketers to make our content easy to spot and easy to consume?

Can Customers Find Your Content?

Content creation is so much more than marketing, it is a way of engaging and enticing potential customers to take action.  Optimized content can make sure that customers interact with your brand.  There are many types of content that companies publish and many different audiences that a company should interact with.  Content creation is one of the most effective form of online marketing, it also happens to be the most difficult.

Ashley Zeckman

Search, Social, & Content Work Together at SES Chicago 2011

Ashley Zeckman on Nov 16th, 2011     Content Marketing, Online Marketing, Search Engine Strategies, Search Marketing, SEO, Social Media

Wednesday morning’s panel discussion on search, social, and content was flush with information that was easy to digest and provided helpful tips for implementation. The session was moderated by Anne Kennedy from the SES Advisory board and featured speakers:

• Aaron Kahlow, Chairman & Founder, Online Marketing Summit & SES Advisory Board (@omconnect)
• Arnie Kuenn, President, Vertical Measures (@arniek)
• Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing & SES Advisory Board (@leeodden)

Kahlow Presents the What, Why, How, and Who of Search, Social, and Content

Aaron Kahlow focused on some very basic but essential areas that all marketers should focus on when creating a campaign either online or offline. In regards to search, social, and content he had this to share:

Lee Odden

How to Choose the Right Content To Drive Online Sales

Lee Odden on Sep 19th, 2011     Content Marketing, Marketing PR Conferences, Online Marketing
Lee Odden

Interview Screen Grab from the 2011 Vocus Users Conference

When I was at a client’s User Conference earlier this year, Steve Farnsworth caught up with me and asked a question about using analytics to refine content for increased sales. I’m a big fan of repurposing content and I’ve paraphrased the transcription and shared below.

When people look at analytics from their website while developing content plans, what kinds of things should they look for to help improve online sales?

To start with, a company can do some research to start developing personas that reflect the kinds of customer segments they’re after. That information can get things going in terms of an Editorial Plan and keywords used to optimize content and attract links, resulting in content that ranks well on search engines and drives traffic to product and services pages. As you attract that traffic from search engines, there’s some data to work with – to analyze and refine.

Lee Odden

SEOChat on Content Marketing and SEO

Lee Odden on Jan 14th, 2011     Content Marketing, Online Marketing, SEO

#seochatLast night I had the privilege of being the guest on #seochat – a fairly new but very active Twitter Chat that happens on Thursday nights at 8pm CT.  Twitter chats are familiar territory and can be very engaging, especially when they’re as well run as #seochat.  Thanks to @Dan_Patterson for inviting me.  You can read the whole transcript of our discussion on SEO and Content Marketing here.

Besides the host being organized, one of the keys to a successful Twitter Chat is the prep done by the guest. Time goes by insanely fast when 10, 20 or a few hundred people are all tweeting to the same hashtag at the same time. I received questions in advance from Dan and then took the time to construct Twitter friendly replies in a text document including stats and links to supporting resources. Below are my prep notes on the topic of Content Marketing and SEO.

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