All about the intersection of search engine & social media marketing, optimization and online public relations.
Earlier this week Matt McGee of Small Business SEM blog did an interview with me about public relations for small businesses. Matt has had a lot of marketing experience so he asked some great questions that I think businesses small and large will benefit from.
Here are a few sample questions:
Are press releases better for traditional publicity purposes or for SEO purposes — or can the same release do both? How?
I just noticed today that AllBusiness.com had posted the basic SEO videos from the shoot we did a month ago or so. Most of them are pretty short little snippets and turned out ok, but I think we’ll shoot some in our office so we can do multiple takes. I had very little sleep the night before and it appears my facial muscles have a mind of their own.
Aaron Wall took some cool photos at the Boston Pubcon.
Here’s one with me and Mr. Ploppy aka Stuntdubl aka Todd Malicoat:
Yeah, I remember back in the day when I was skinny too. I was not, however, anywhere near as smart as this young man.
Here’s one with, “I’m makin a million from blog seo” Bill Hartzer
I’ve got a strange look on my face after hearing about some of Bill’s SEO projects. “Wow” is the word.
OK, this is the LAST time I will post on the Boston Pubcon. But you know, Vegas is coming up pretty soon!
I’ve managed to get myself into another interesting speaking situation. Last week it was both Pubcon and Bulldog Reporter. This week it’s a chat over at “Conversations with Experts“, with Patsi Krakoff and Denise Wakemen of Build a Better Blog System. I’ll be talking about search engine optimization for small and medium businesses with some blogs and press release optimization thrown in for good measure.
Here’s the “official” description:
Search Engine Optimization with Blogs and Press Releases
Gone are the days of optimizing web sites through a sprinkling of keywords and submissions to the search engines. Today’s savvy marketer integrates a mix of tactics to gain the credibility and authority necessary for dominant search engine rankings.
eComXpo is coming up next week April 4-6 and offers a great lineup of online marketing presentations with keynotes by Bryan Eisenberg, Author of “Call to Action”, Anne Holland Founder of MarketingSherpa and Geoff Ramsey CEO of eMarketer .
I am participating on a panel called the Big Blog 8:30 AM - 9:30 AM on Wednesday April 5th. The session is moderated by Amanda Watlington of Searching for Profit and includes co-panelists: Constantin Basturea of Converseon and Greg Jarboe of SEO-PR.com.
Chris Pirillo and Jake hit up Search Engine Strategies New York and did a number of interviews which you can hear at his SES 2006 Archive page. Interviewees include:
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