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Lee Odden

Customer Life Cycle & Content Marketing – Where Do You Stand?

Lee Odden on Dec 7th, 2011     Content Marketing, Online Marketing

customer lifecycle marketingReaders of Online Marketing Blog know I have a bent for holistic SEO and the role of content marketing across the entire brand and customer relationship (customer life cycle marketing). A lot of commentary in the SEO world over the past few years has been about moving levers via site architecture / code / server / crawler / robot / markup / feeds / microformats as well as blocking and tackling with keywords and links. There’s even been a trend in attention towards social signals and an increasing perception of value for content.

Understanding something as effective and tactical as search engine optimization is more than a moving target but with the right mix of human talent, adaptive strategy, hypothesis/testing/refinement and ongoing education through credible resources and a human network, companies can do exceptionally well with SEO.

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