TopRank Online Marketing

Lee Odden

Search Marketing Tidbits 011907

Lee Odden on Jan 19th, 2007     Marketing Industry News, Online Marketing

You like sports? You like travel? Check out Fan with a plan.

Coremetrics is launching big updates including: [update] Sorry, I can’t mention the things Coremetrics is launching because their PR firm pitched me with information that they did not want published. And no, I was not under any embargo. Note to Lewis PR: get up to speed on pitching bloggers asap or it could be a lot more embarrassing than this.

[update #2] First, I’ll never edit a blog post twice – again. Second, Lewis PR emailed a nice apology and said their team was so excited about promoting their client that a mistake was made in the pitch or something to that effect.
[Post Script] Please, please PR firms across the globe, just make the effort to understand pitching blogs is not the same as pitching journalists/MSM!

Lee Odden

Place Your Votes for Hat Bait

Lee Odden on Dec 11th, 2006     Link Building, Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO

lee-hatbait.jpg
(I’m crazy for hatbait)
On the tails of the Drink Bait promotion during WebmasterWorld Pubcon in Las Vegas a few weeks ago, Li from Search Marketing Gurus ran a very interesting “Hat Bait” promo during the Chicago Search Engine Strategies conference. I believe she has the largest single collection of labeled SEO photos anywhere!

Everyone from Danny Sullivan to MC Detlev posed with one of Li’s funky hats. Now’s your chance to vote (via comments) on which photo of a search marketer wearing a silly hat is your favorite.

I think some other creative variations for “bait” that include some social media could be:

Song Bait – Video SEOs singing a particular song. Everyone sings the same song and views vote on their favorite.
Smile Bait – Vote for best smile.
Joke Bait – Video SEOs telling their best jokes.

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