Panda, Penguin and other Google updates are part of search marketing. The frequency of updates has continued to garner attention over the last 6 months.
The only sure thing; it’s likely to continue as Google stays its course in refining standards for quality content.
And in a post-Panda and Penguin world, smarter more meaningful link building is not only recommended but a requirement.
Understanding this is only the tip of the iceberg. What lies below the surface is the real opportunity and from SES Chicago, here’s what you should be thinking about.
7 Link Building Philosophies to create value and remain Penguin-friendly. Shared with the audience by Jon Ball of PageOnePower.
1. In a World without Google
Imagine if Google didn’t exist, where would you spend link building efforts? What would you do and not do?