Online Marketing Blog

Unless there’s any doubt, I am a linking fanatic. I appreciate links like they’re gold. When I talk about link building with our team, I can never stress enough the importance of linking for traffic and SEO. To me, the best way to learn about link building is to get out there and do it.

However, if you’re new, you can save quite a bit of time learning from the wisdom of others’ experience. Here are three recent posts and one bonus link on link building I highly recommend:

Rand Fishkin presents his thoughts on why email is still king for link building.

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Eric Ward, the mac daddy link master or as Debra likes to call him, “LinkMoses” has published his Linking Commandments (part one). These inspired, toungue in cheek linking tips include pearls of wisdom including:

• II - “Thee who linketh in exchange for gold is Link Whore” *
  (linking in exchange for a return link may be marginally slutty)
• III - “Thou shall not social linketh thyne own site” *
  (nor send a memo to all employees telling them to digg it, or ask your children to link to your site from their MySpace space)

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Aaron Wall and Andy Hagans have put up a nice piece of work on the topic of link building. 101 linking tips to be exact.

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Our next installment of ongoing ad:tech Chicago 2006 coverage provided by Online Marketing Blog focuses on link building.

This SEO related session was two thirds full, which dispells my earlier suggestion that interest in SEO might be slipping here at ad:tech. What was to be a rounded topic of on-page and off-page optimization turned out to be focused on linking as one of the presenters was not able to attend.

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Last night a PR manager from the New Yorker emailed me about the Terry Semel interview, so I watched it and put up a link to the actual video. I emailed a few SEO related bloggers about it and thought nothing more. (other than the interview being great insight into Yahoo).

While the bloggers I emailed did not mention the video, a few other sites did link to the blog post I put up about it including Digg.com (front page right now) and the Financial Times.

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As blogs continue to mature as marketing tools, there are an increasing number of “blog optimization” articles and posts appearing. However, many of these resources underestimate the importance of inbound links.

To think that researching and placing keywords in the “right places” alone with improve a blog’s traffic is only part of the story. Blogs are simply web sites/content management systems with some special features. Getting web sites to rank well and to engage more traffic involves a large number of variables and the same goes for blogs. The difference is that there are unique linking opportunities with blogs that are not common with web sites. These include:

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