Watch out link-and site-buyers alike! Matt Cutts is in town!
For those of you know don’t know (is there anyone out there who doesn’t?), Matt Cutts is the head of Google’s web spam team; which means any secret we are hearing at SMX Advanced, Matt is making sure the shady tactics aren’t working anymore next week.
Beginning with a pop culture comparison, Matt states that risky link building behavior is a lot like Milli Vanilli. If you do something that will benefit your site right away, like lip synching your way to a Grammy, you will get caught and it wont benefit your company in the future. You will be stripped of your Grammy and acquire a drug problem. And your site will be banned.