On Thursday I’ll be presenting on a panel, “Beyond Linkbat: Getting Authoritative Mentions Online” with Chris Boggs and Sally Falkow. Sage Lewis will be moderating. I think this type of session is very timely as search engines begin to put more and more emphasis on higher quality and editorial link sources and less on sources that are easier to manipulate. Increasing competition online also means online branding and influence increase in their importance.
Online PR is a perfect solution for a topic that shines less light on tactics du jour, althought linkbaiting still works well, and more on leveraging the media and centers of influence online. I’ve written about how SEO and Online PR can work together in the past, but in this presentation I’ll be focusing on the Do’s and Don’ts of media relations and blogger relations.