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Starting as a public relations firm with SEO skills in 2001, we’ve always had to create content for clients whether it was press releases, newsletters, case studies or graphics and diagrams for newsrooms and events.
In 2008 we made a major shift to what I call “SEO Plus” and focused a lot more on content. In fact, we were named the #1 content marketing blog that year by Junta42 (now Content Marketing Institute).
Fast forward to 2013 and the momentum of converged search, social media, public relations and content is unmistakable. SEO vendors and agencies are realizing marketing is the business we’re in, not just SEO.