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James Anderson

Social Media Advertising for Content Marketers: Insight from Salesforce’s ‘2015 State of Marketing’ report

James Anderson on Jan 19th, 2015     Digital Marketing, Facebook, LinkedIn, Social Media, Social Media Advertising

Social Media Advertising

Salesforce recently released its annual “State of Marketing” report, in which the company surveyed 5,000 marketers worldwide. Results of the survey point toward a significant investment in social media advertising in 2015.

According to the CRM company’s report (gated download), 70% of marketers will spend more budget on social media advertising this year. As numbers of customers on social channels increases, it is increasingly imperative, as the survey results show, to have a social media marketing strategy in place.

It is clear that digital marketers are increasingly valuing social media advertising to help promote their content marketing efforts. In 2014, 25% of marketers saw social as a critical enabler of products and services. The number leaps to 64% in 2015.

Lee Odden

Getting Started Social Media Advertising on Facebook, YouTube & LinkedIn

Lee Odden on Dec 14th, 2010     Social Media, Social Media Advertising

social media advertisingAs consumer use of and time spent on social media sites increases, the opportunities for effective advertising become more attractive to companies in search of customers to connect with.   We’ve given the advice that to grow a social network, a company should participate and engage with communities of interest.

That’s still great advice, just as it is to consider different advertising options within relevant social channels to create awareness, keep a brand top of mind or to suggest timely and relevant offers.   Advertising tools made available by social platforms are also useful research tools when collecting demographic information used with personas in organic social media marketing.

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