LinkedIn brand pages

9 Step Social Media Audit for Improving LinkedIn Business Page Results

LinkedIn Company Page

It’s undeniable that LinkedIn is leading the pack for professional social networks. In fact, more than half of all of the business in the world have created a business page on LinkedIn. With over 4 million business pages on LinkedIn, the competition for the attention of potential clients and job seekers is at an all-time high.

One way to take a critical look at your LinkedIn business page is to conduct a social media audit and identify areas for improvement. Understanding the elements that will help you build trust with your audience and provide a seamless brand experience for visitors navigating between your website and LinkedIn business page are incredibly important in creating a cohesive strategy.

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The Meaning of Like: How Smart Devices and Social Analytics Are Transforming Retail

This recent infographic from Symphony Teleca shares some very insightful information on the ways that consumers use devices to make purchasing decisions, and the ways that companies can measure these trends.

Going Global: Insights for International Social Media
With more companies receiving service requests from outside the continental US this article examines how best to approach a global social media strategy.  Via Search Engine Watch.

Google patents smart watch with flip-up display that could reveal everyday objects’ secrets
The watch would present notifications and other information transmitted from your smartphone at a glance.  There are also claims that the watch could channel a plethora of other Google apps, like Gmail, Goggles, and Maps.  Via engadget.