Have you found yourself spending more time than usual on LinkedIn within the last couple of months? I know I have. Much of that has to do with the recent changes that the company has rolled out which has improved usability and is encouraging users to spend more time actively participating within the platform.
LinkedIn should be viewed as a tool for marketers to connect with other professionals or companies in a meaningful way, not a platform for shouting your marketing message at unsuspecting victims.
For example, you wouldn’t approach a table full of professionals at a networking event that you don’t know and open up with “Buy my B2B marketing automation software! It will save you time and money.” Talk about open mouth and insert foot. I’m sure we can all agree that a first interaction like the one mentioned above would likely squash any chance of having a meaningful interaction with your new connections.