The team at LinkedIn Marketing Solutions (client) recently published a fantastic resource for content marketing called The Sophisticated Marketers Guide to Content Marketing for 2016.
At Content Marketing World 2014, LinkedIn’s Jonathan Lister proclaimed that LinkedIn was “All in with content marketing”. While that reference was mostly about the ability for users to publish content on LinkedIn, the content marketing efforts from the team at LinkedIn over the past 2 years has been nothing short of impressive.
This most recent eBook is a great example of depth, design, and utility that also serves as a case study for “big rock” content. Along with smart advice from marketing rock stars Jason Miller and his team (Sean, Alex, and Megan pictured on the cover below), industry thought leaders and influencers are included as well. Bringing in outside expertise to co-create content adds credibility, subject matter expertise and balance to what would otherwise be “brand content” – a smart move.