Online Marketing Blog

LinkedIn Adds Rich Media Capability to Profiles

LinkedIn users can now add rich media content objects to their profiles, allowing designers, analysts, authors and others to share their best works in a visually interesting format. Users can now use videos, images and presentations to demonstrate their experience. Danielle Restivo, Head of Global Programs, Corporate Communications at LinkedIn, reminds us that brands have had rich media access on their pages for some time. “The ability to share rich media through company pages is already available for admins of the Company Page. So an employee of a company who has admin rights to update the Company Page can do this, but employees without admin rights could not,” she told TopRank.

LinkedIn officially launched on May 5, 2003 with a total of 4,500 members in the first month. Known mostly as a business social network, LinkedIn has been adopted globally with nearly 2 billion people searches in 2010 and over 90 million users in January 2011. To top it off, a forthcoming IPO will raise even more money for expansion.

Yet amongst many business professionals, LinkedIn seems to fight perception that it is strictly a site to visit when you need a job.

With new features added regularly and all of the Fortune 500 represented, LinkedIn is a valuable source of data and connections that shouldn’t be overlooked. If you’re not a regular LinkedIn user, I encourage you to look beyond the basics and see the opportunities for businesses to showcase their products, advertise in and out of network, and content sharing/syndication.

Do you use Quora? Should you use Quora? As we begin the new year, I felt like it makes sense to set aside some time each week to take a look at technology that is new, generating interest, or represents a step forward in the online world.

In the last couple weeks Quora has become the trendy pick as a breakout site for 2011. Traffic increased tremendously in December but then more than doubled again in early January per information released on Quora this week from Quora engineer Albert Sheu.

The bigger question is why? What will Quora do for users that can’t be addressed elsewhere? Will it provide a larger or more credible source of information than Twitter for most users? It’s been a mixed reaction so far with responses all over the board. It has even been hot enough to spawn a spoof site Cwora.

From Facebook to Twitter to You Tube, there’s no limit to the number of social networking sites that can be leveraged to interact with customers and prospects, and build positive brand awareness.

LinkedIn, however, stands apart from the crowd. The roots of popular sites like YouTube and Facebook are founded on the entertainment side of things. But since its creation, LinkedIn has been geared toward the professional business crowd.

If you haven’t already incorporated LinkedIn into your online marketing mix, consider the latest statistics:

• LinkedIn has more than 60 million members
• A new member joins LinkedIn approximately every second
• Executives from all Fortune 500 companies are LinkedIn members

Get started with a LinkedIn marketing strategy today with these five tips: