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Nick Ehrenberg

Welcome to the Funnel, We Have Leads & Names – Jason Miller of LinkedIn at MnSummit

Nick Ehrenberg on Jul 1st, 2014     Content Marketing, Digital Marketing, Marketing PR Conferences, Online Marketing
GnR Jason Miller MnSummit

Photo credit: Jason Miller

If there is anyone that can leverage a rock and roll metaphor for content marketing, it’s Jason Miller @JasonMillerCA, Senior Manager, Content Marketing at LinkedIn (LinkedIn is a TopRank client).

And at the first ever Minnesota Search Marketing Association Summit, he did not disappoint.

Content marketing can often seem like a never ending sea of songs, and only the best tunes emerge as a hit. To separate the harmony from the noise, companies need to start with a content strategy that begins at the top of the funnel. With high-level and in-demand concepts, marketers can attract customers in droves, like fans to GnR show. Attracting attention and creating demand at the top of the funnel will keep your content tour rich with new fans. But how?

Evan Prokop

New LinkedIn Profile Features: 4 Tips to Optimize Your Presence

Evan Prokop on Jun 11th, 2014     LinkedIn, Online Marketing, Social Media

LinkedIn Profile Optimization

Never one to rest on its laurels, LinkedIn recently announced some interesting new profile features that can help you stand out, be found and measure the impact of your LinkedIn presence (disclosure, LinkedIn is a TopRank client).

Here are 4 ways you can take advantage of the new LinkedIn profile updates: 

Stand out With New Profile Image Options

The trend towards getting more visual has taken hold of all aspects of social media and LinkedIn profiles are about to get the same treatment.

Some new image features to be on the lookout for are:

  • Larger headshot photos
  • Expanded profile headers
  • Free gallery of background images
Evan Prokop

5 LinkedIn Marketing Tips That Rock from Jason Miller of LinkedIn #SMMW14

Evan Prokop on Mar 29th, 2014     LinkedIn, Online Marketing, Social Media

Jason Miller LinkedIn Marketing #SMMW14

Once called the “ugly duckling of social media”, rising stock prices, an active community, a lucrative advertising platform and a heavy focus on content have made LinkedIn into one of the most attractive platforms for b2b marketers today. (Disclosure: LinkedIn is a TopRank Content Marketing client)

In a fast paced, entertaining and metal-infused presentation (the Kiss army appeared on several slides), Jason Miller of LinkedIn Marketing Solutions showed off the compelling opportunities which LinkedIn offers to marketers and businesses at Social Media Marketing World 2014.

If you haven’t taken advantage of the awesome marketing power of LinkedIn for your business, there has never been a better time to start. Here’s how:

Lee Odden

25 Social Media Marketing Experts You Need to Know According to LinkedIn

Lee Odden on Jan 27th, 2014     B2B, Online Marketing, Social Media
25 Social Media Marketing Experts

25 Social Media Marketing Experts Recommended by LinkedIn

In the recently published eBook, The Sophisticated Marketer’s Guide to Linkedin, eight digital marketing smarties were tapped for insights and practical advice on how to get the most out of LinkedIn from optimizing your profile to expanding your network.

My team at TopRank did some great work with this eBook, identifying, engaging and interviewing subject matter experts. I think it turned out well. It’s a timely topic for sure.

If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is essential. Heck, mastering LinkedIn is essential.

Why? Check out these stats:

  • With over 259 million members in over 200 countries and territories, 1 out of every 3 professionals on the planet Earth is on LinkedIn.
Lee Odden

Rock & Roll Social Media & Content Marketing Interview with Jason Miller of LinkedIn

Lee Odden on Jan 20th, 2014     Content Marketing, Interviews, Social Media

Jason MillerAs Senior Manager, Content Marketing & Social Media at LinkedIn, Jason Miller is responsible for leading the content and social media marketing efforts for LinkedIn Marketing Solutions. (Disclosure: LinkedIn is a TopRank client)

Not only is Jason an avid fan of 80′s rock and roll, but he’s a marketing rockstar by any definition – with a digital marketing “catalog” that would make any marketer envious.

I can’t count how many times I’ve had discussions with industry thought leaders about creative content and high impact social where Jason’s name was volunteered to me as a go-to resource for best practices in action. But that’s no surprise, as our history with Jason goes way back.

KatieBresnahan

Jonathan Lister Keynote on Why LinkedIn is going “All-In” with Content Marketing

KatieBresnahan on Sep 16th, 2013     Content Marketing, Marketing PR Conferences, Online Marketing

Jonathan Lister Content Marketing WorldThe Day 2 afternoon keynote address at Content Marketing World in Cleveland was given by Jonathan Lister, the Vice President of Sales Marketing Solutions for North America at LinkedIn, speaking on why their company is going “all-in” with content marketing.

This is an incredible time for both LinkedIn and for TopRank Online Marketing, since TopRank provides content marketing services for LinkedIn Marketing Solutions.

Did you know? Consumers are 60% through the decision making process before ever reaching out to a business.

“LinkedIn is a members-first organization –making members happy and satisfied is more important than anything we do.”

Miranda Miller

Online Marketing News: RipOff Report Expands, Paid YouTube Channels Launch & Mobile Local on the Rise

Miranda Miller on May 10th, 2013     Online Marketing, Online Marketing News

Mass Marketing Versus Personalization - Monetate

Your customers want more personalized messaging and content. In fact, 64% believe it’s more important that companies represent them with relevant offers, compared to 36% who don’t want their activity tracked. Given the tools available to block ads, tactics to stop tracking, opt-in nature of communications and social participation, it’s clear that customers who do choose to interact with brands expect a more personalized experience as a result.

The Mass Marketing vs. Personalization infographic from Monetate shares a number of other interesting recommendations and finds, including:

  • 94% of companies agree that online personalization is critical to business performance.
  • Two of every three companies believe personalizing their website will improve the customer experience and overall success of their business.
Ashley Zeckman

Feeling Lost In LinkedIn? 5 Elements of An Optimized LinkedIn Profile

Ashley Zeckman on Mar 5th, 2013     LinkedIn, Online Marketing, Social Media

5 Elements LinkedinLinkedIn has quickly achieved top status as “the” business to business social networking destination.  In fact, less than two years after going public, LinkedIn’s value has risen from $4 billion to over $18 billion.

Not only has LinkedIn’s value increased significantly, but their capabilities and engagement have as well.  The same Wall Street Journal article that included the valuation above also shared the following insight:

  • In the most recent quarter LinkedIn’s page views have risen 67%
  • LinkedIn’s new “content” features include news aggregation and hosting of expert blog posts

If your company hasn’t quite figured out the secret sauce needed to really make your executives’ LinkedIn profiles shine or how to make meaningful connections, you’re in luck.  Whether you want to increase your brand or individual online visibility, this post shares insights into the 5 elements of an optimized LinkedIn profile.  

Ashley Zeckman

3 Tips For Effectively Growing & Managing Your Online Community

Ashley Zeckman on Jan 2nd, 2013     Social Media, Social Networking

Online Community BuildingWe live in a world where shopping, dating, watching new films and networking can all be done online.  In fact, these actions (and many more) have become a part of our everyday life.  Many of us may experience buyers remorse for purchasing something online that wasn’t within budget, a desire to post a bad review after a terrible movie, or have a sense of regret after a bad date.

When it comes to networking for personal and more importantly business use, there are many benefits to be had and pitfalls to be avoided.  If you are able to effectively engage your online community you can experience many advantages including:

  • An introduction to someone such as a thought leader you might not otherwise have access to.
Ashley Zeckman

7 Tips for Marketers To Create Meaningful Connections on LinkedIn

Ashley Zeckman on Oct 16th, 2012     LinkedIn, Online Marketing, Social Media

Have you found yourself spending more time than usual on LinkedIn within the last couple of months?  I know I have.  Much of that has to do with the recent changes that the company has rolled out which has improved usability and is encouraging users to spend more time actively participating within the platform.

LinkedIn should be viewed as a tool for marketers to connect with other professionals or companies in a meaningful way, not a platform for shouting your marketing message at unsuspecting victims.

For example, you wouldn’t approach a table full of professionals at a networking event that you don’t know and open up with “Buy my B2B marketing automation software! It will save you time and money.” Talk about open mouth and insert foot. I’m sure we can all agree that a first interaction like the one mentioned above would likely squash any chance of having a meaningful interaction with your new connections.

Ashley Zeckman

Get Optimized & Start Engaging: Essential Social Media Marketing Tips

Ashley Zeckman on Oct 11th, 2011     Online Marketing, SEO, Social Media

[Note from Lee: I am happy to introduce readers of Online Marketing Blog to our newest contributor, AshleyZ.  A human dynamo for getting things done, Ashley has literally hit the ground running and works for TopRank as a Marketing Manager. She'll be sharing her smarts here and  helping to elevate TopRank's Marketing to more impressive levels of awesome.]

The social web has opened the door to many opportunities for individuals to share their opinions on everything from the weather to politics to the really cute thing their dog just did.  Business social media users however, must take a much more structured approach to sharing information and interacting with their prospects and clients.

Dave Folkens

5 Tips for Individuals to Help Companies Get More Out of LinkedIn

Dave Folkens on Jan 28th, 2011     Online Marketing, Social Media, Social Networking

linkedin marketing tipsLinkedIn officially launched on May 5, 2003 with a total of 4,500 members in the first month. Known mostly as a business social network, LinkedIn has been adopted globally with nearly 2 billion people searches in 2010 and over 90 million users in January 2011. To top it off, a forthcoming IPO will raise even more money for expansion.

Yet amongst many business professionals, LinkedIn seems to fight perception that it is strictly a site to visit when you need a job.

With new features added regularly and all of the Fortune 500 represented, LinkedIn is a valuable source of data and connections that shouldn’t be overlooked. If you’re not a regular LinkedIn user, I encourage you to look beyond the basics and see the opportunities for businesses to showcase their productsadvertise in and out of network, and content sharing/syndication.

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