Online Marketing Blog

As I work with our clients on their link building projects, I am often testing out new tools to make the process more efficient. After meeting with Lee at PubCon South in March, Jeremy Bencken – one of the founders of BuzzStream -  followed up with Lee for the opportunity to demo and test out their link building tool – BuzzStream for Link Building. Lee requested that I take a look at this tool, and I was glad for the opportunity.

For many webmasters, managing link building campaigns can seem pretty daunting. Identifying a link building strategy is one key to success. Another is ensuring link building efficiency and follow up. Identifying processes and tools to help increase this efficiency can greatly increase the amount and value of links you achieve.

It’s Friday and the end of the Holiday bump that seems to make things move slowly. There’s lots to look forward to in 2008 and while getting an early start today checking rmail, feeds, Twitter, Facebook, etc the following links stood out:

Success with social media is very much centered on building profiles and one online marketing channel where profiles have been important long before social media became the latest online marketing poster child is forums. Danielle Winfield brings a nicely illustrated post on this topic, Ins ands Outs of Forum Marketing.

Do you want a peek at some of the tools one of the smartest SEO / social media marketers uses? Then check out this very nice list of Firefox Extensions from Michael Gray.

In this session on Day 3 of SES San Jose 2007, there were no presentations. The floor was open to all questions anyone had on links and link building and how they affect PageRank and their importance in organic SEO. There were many questions asked, and even more great answers from the panel consisting of Mike Grehan (“My name is Mike Grehan, and I do links.”), Debra O’Neil-Mastaler (Link Building Chick), Jim Boykin and Greg Boser (“The White Hat Link Builder”), with Danny Sullivan moderating. Below, I thought I’d highlight the some of the questions and answers I thought were most interesting.

1. Are there any implications or problems with run-of-site links?

Are Paid Links Evil? Optimus Prime versus Megatron.

As I attended “Are Paid Links Evil?” as my last session of Day 2 at SES San Jose 2007, I was glad to see that everyone there was still in high spirits after the long day of learning, blogging, networking and preparing for the Google Dance. However, I didn’t expect to see a battle of the Autobots against the Decepticons.

First off in this battle of the galaxies was the ever-famous Matt Cutts, Software Engineer Guru at Google, stating clearly and concisely that paid links that pass Google PageRank are in clear violation of the Google webmaster guidelines. And as we all know, we do NOT want to be in violation of these. Any violation of these commandments could result in being bounced out of the Google index, which could severely impact your website traffic in a very negative way.

Shoot My Blog!

PR Newswire Delivers Optimized News Releases for Mobile Devices – Press Release

FriendFury – Friend finder for MySpace
Hitwise US Data Center with LOTS of data

Search for your links in Wikipedia