live-blogging

Liveblogging Tips from #BlogChat

Audience SES San Jose 2009 I’ve been liveblogging conferences since about 2005 ranging from ad:tech Chicago thanks to Steve Hall to a brief time working with Barry Schwartz of Search Engine Roundtable covering search marketing conferences. Since then TopRank has liveblogged nearly 100 events from SES Hong Kong to Intel’s first Social Media Summit.

When Mack Collier asked me to join #BlogChat to talk about liveblogging in anticipation of the upcoming BlogWorld Los Angeles conference, I had no hesitation. Liveblogging has helped TopRank Online Marketing and myself personally achieve numerous business and marketing goals at a fraction of the cost and far more effectively than many traditional marketing, advertising and content creation tactics.

TopRank Tips: Conference Live Blogging

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Anyone that reads Online Marketing Blog from time to time knows we do a bit of conference blogging. In fact, during 2007 OMB covered 14 conferences involving nearly 100 blog posts, over 1500 photos and 20 videos. Besides the conference sessions and after hours coverage, we also typically conduct interviews before the events, as well as video interviews during conferences.

The efforts of the TopRank blogging team have enabled Online Marketing Blog to become the first blog to secure an official media sponsorship for just about all major search marketing conferences including: Search Engine Strategies, Search Marketing Expo, WebmasterWorld Pubcon, MediaPost Search Insider Summit and eMetrics Summit. OMB is also ranked by Advertising Age as one of the top marketing blogs on the web.