Editor’s Note: This week we welcome the first of a series of guest posts from client side marketers about search marketing. Paul O’Brien gets things started with a post focusing on how optimizing for local search engines is about more than directory listings and geographic modifiers. Event based local search marketing provides an additional boost in reaching target audiences. Companies like Paul’s current employer, Zvents, provides a platform for this kind of event promotion as well as a local search destination.
Countless SEO guides provide the most important considerations: title tags, keywords, straightforward navigation, and structured content but local optimization requires several unique considerations:
- Directory listings are often alphabetical so write titles with the first letter earliest in the alphabet
- Your address is as important as the name of your business