Local-Search Tag Category | Online Marketing Blog

SIS Session: Leveraging Local Search on a National Basis

Posted by Lee Odden on Dec 13th in Interactive Marketing, Local SEO, Online Marketing, Search Insider Summit |

10:45am: Leveraging Local Search on a National Basis with:
Moderator: Aaron Goldman, VP, Marketing & Strategic Partnerships
Marc Barach, CMO, Ingenio
Mike Margolin, VP, Interactive Marketing Director, RPA
Christopher Knoch, Principle Consultant, Omniture Consulting Group, Omniture, Inc.

Aaron excitedly shows slides/stats from eMarketer supporting that budgets are going to local, “local is here”. 20% of all queries are local based but over half of all queries are for local info but do not include geographic terms in the query (according to SEMPO)

SIS Session: Leveraging Local Search on a National Basis

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Do Your Keywords Account for Local Vernacular? SES Chicago Session

Posted by Jolina on Dec 6th in Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Engines |

Different regions of the country have very different ways of saying the same thing. Maybe itâ€™s because our country is spread across such a large land mass, because weâ€™re a melting pot or maybe itâ€™s because we all love creating new words and coining new phrases.

Whatever the reason, there are various ways to say the same thing and most often the word chosen is dictated by the region, creating an opportunity for every website to capture more visitors, if they are indeed optimized for the variations.

Do Your Keywords Account for Local Vernacular? SES Chicago Session

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