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SES San Jose: More Customers, Fewer Costs: Why Marketing to the “Long Tail” Makes Sense

TopRank Online Marketing on Aug 18th, 2008     Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO

What is the long tail in search? It’s all the smaller keyword phrases that refer traffic to your site. There may be only a few referrals, but all the long tail keywords can bring in more traffic and revenue than the larger, more popular keyword phrases.

Long Tail Graph

Long-Tail Example: Head, or larger keyword phrases, could be printers. The long tail contains all the individual makes, models, sizes and types of printers.

What made this session good was that each presenter had a different perspective. Local, ad network, eCommerce and organic search.

Jolina Pettice

ad:tech Chicago – Failure is the New Success, Chris Anderson

Jolina Pettice on Jul 31st, 2007     adtech, Online Marketing

Note from Editor: This week, TopRank Account Manager, Jolina Pettice is attending the ad:tech conference in Chicago. Along with her formidable knowledge gathering and networking duties, Jolina is also providing blog coverage of several sessions. Enjoy!

Ad:Tech Chicago kicked off this morning with a key note speech from Chris Anderson, Editor-in-Chief of Wired Magazine and author of The Long Tail.

A great session, Chris highlighted the shift in the marketplace away from the “One Size Fits All” mentality of decades past. According to Chris, the age of the blockbuster album, movie or product just might be over.

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