Determining why your company should engage in a social media plan is one of the first and most important steps. Working towards the “what” without the “why” can result in wasted time, money and set a B2B marketing program off track.
Next up in our B2B marketing innovation interview series is Mack Collier, a well known and respected social media strategist and trainer specializing in helping companies better connect with their customers via social media. Mack is also the force behind #BlogChat, the largest organized chat on Twitter.
In this interview, Mack dives into four things brands can do to cultivate and connect with fans, as well as well as three basic questions every marketer should ask themselves before embarking on a social media marketing program. He also offers sage advice on B2B marketing innovation and tools.