Our Online Marketing Agency has long been an advocate of taking a customer-centric approach to creating and optimizing content for customers. It is only natural that companies should be taking that same approach with their employees.
I had the pleasure of attending a session at BlogWorld New York which featured authors Jamie Notter (@jamienotter) and Maddie Grant (@maddiegrant). The subject of their session as well as their new book “humanize: how people-centric organizations succeed in a social world” intrigued me.
After attending their presentation I was quick to place my order for their book so that I could follow up on some of the key points that I found to be most interesting. I also had an opportunity to speak with Jamie & Maddie to gain some additional insight into their background, and take on why human-centric businesses succeed.