Despite years of warnings from Google and especially from search quality guy, Matt Cutts, there’s a certain segment of internet marketing consultants that continue to give out bad advice: SEO shortcuts, tricks and loopholes with manufactured content and buying links to gain an artificial advantage that runs contrary to Google’s Guidelines. Complicating matters is the fact that large numbers of companies are taking that advice in their rush to win traffic and sales.
The result? Getting penalized, removed from the index or other consequences affecting visibility of their content in search. From the Florida update almost 10 years ago to the Panda and recent Penguin updates, it’s clear Google is committed to narrowing down what kinds of SEO tactics can have an explicit impact on search visibility in their quest for quality.