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Lee Odden

Poll: Will OpenSocial “Maka-Maka” Facebook Obsolete?

Lee Odden on Nov 1st, 2007     Google, Marketing Industry News, Reader Polls, Social Media, Social Networking

The hot potato in social media this week is the OpenSocial web standards initiative (see screenshots here) promoted by Google involving numerous social applications, platforms and partners including: Ning, LinkedIn, Friendster, Oracle, Plaxo, Orkut, Salesforce, iLike, and Slide. Reported first on TechCrunch, “OpenSocial is a set of three common APIs, defined by Google with input from partners, that allow developers to access core functions and information at social networks”. That information includes: profiles, friends and activities.

A distinguishing feature of OpenSocial is that applications will be created with normal HTML and JavaScript. Facebook requires development using it’s own markup language making the apps unusable elsewhere. With the recent $240 million Microsoft investment in Facebook and a $15 billion valuation, the stakes are very high. Some say OpenSocial isn’t really opening any doors or isn’t a threat to Facebook. What say you?

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