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Lee Odden

Malcolm Gladwell – Pubcon Boston Keynote

Lee Odden on Apr 19th, 2006     Marketing Industry News, Marketing PR Conferences, Online Marketing, Pubcon

Pubcon Boston Keynote Malcolm Gladwell, Author “Tipping Point” and “Blink”.

Due to the odd room layout and audio situation, I had difficulty hearing everything Malcolm had to say – even in the front row. My bad for sitting where I did, but it was a great presentation all the same. Certainly one that has motivated me to finish “The Tipping Point” and to start on “Blink”. Indeed it was another good keynote speaker choice by Brett Tabke.

Gladwell took the stage and has that same funky ‘fro you see in his photos. He recently launched his blog if you want an ongoing dose of his perspective.

Through story after story, he related the concepts of “connectors” and “mavens” as well as the notion of “tipping point” and how people let the perception that you always need a big solution to solve big problems.

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