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Lee Odden

Organic Facebook Marketing Tips From the Pros

Lee Odden on Mar 19th, 2014     Facebook, Online Marketing, Social Media

Facebook Marketing

Facebook has become quite a conundrum for many marketers. For years, companies of all sizes have invested in organic and paid efforts to grow their Facebook fans. The “like” served as an opt-in for consumers to receive brand messages sent “organically”.

But over the past few years, Facebook has diminished the organic reach of brand fan page messages to a thin percent of the total opt-in whole. Now the only option to reach fans is to pay for Facebook advertising which can be hit or miss and leaves organic reach all but non-existent.

For companies without large ad budgets, this is obviously a challenge. Luckily, there are options! Here are tips from our latest Social Media Marketing eBook featuring some of the top Facebook marketing experts. They offer insight that can help you regain and optimize some of your organic traction.

Lee Odden

Successful Facebook Marketing Examples, Tips & A Secret from Mari Smith

Lee Odden on Jul 29th, 2013     Facebook, Interviews, Online Marketing, Social Media

Mari SmithWhen you think of social media, surely Facebook tops most people’s list as the “go to” social network. The demographics may have changed since the early years as a Harvard born startup, but there’s no question that consumers and brands are connecting on Facebook in ways that drive brand awareness and customer engagement.

While there’s  plenty of marketing opportunity, whether it’s to connect with consumers via tablet, smartphone or desktop computers, the rapid development to release new features and grow the business have kept many companies guessing on Facebook marketing best practices. It’s not enough that nearly 15% of the global population is on Facebook, businesses need to understand what’s possible and how to do it.

For this Social Spotlight interview I’ve connected with one of the most respected and authoritative Facebook Marketing experts on the social web: Mari Smith.

Ashley Zeckman

Book Review & Interview: The New Relationship Marketing – Mari Smith

Ashley Zeckman on Sep 12th, 2012     Book Reviews, Online Marketing

I was very excited to read Mari Smith’s (@marismith) new book The New Relationship Marketing, and once I cracked the cover, I was not disappointed.  Mari was also kind enough to answer a few questions about her new book as an added bonus for TopRankBlog readers.

To sum up Mari’s book in a few words: practical yet genius.  I would recommend this book to any marketer who would like to create meaningful interactions and relationships with their customers. Lets dive in and see what we can gleam from Mari’s experience!

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