TopRank Online Marketing

Ashley Zeckman

Online Marketing News: Marissa Mayer Says Yahoo!, Shell Media Disaster, General Mills on Pinterest, Semantic Search A Reality

Ashley Zeckman on Jul 20th, 2012     Online Marketing

Is Bigger Always Better?

This recent infographic from Mogreet weighs the effectiveness of “Narrowcast” vs. “Broadcast” as it relates to social and mobile marketing.  In a sea of noise marketers need to know how to get through to their customers.  Highlights include:

  • 98% of all text messages are opened
  • 84% of Facebook news feed stories are not viewed
  • 174 million Americans text daily

Google’s Marissa Mayer Says Yahoo!
One of the biggest and most shocking news items this week was Google executive Marissa Mayer transitioning to the new CEO of Yahoo!.  Mayer has been an employee of Google for 14 years and was one of the most public figures for the search engine giant.  I for one am curious to see if she can turn Yahoo’s sinking ship around!  Via CNN.

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