TopRank Online Marketing

TopRank Online Marketing

SES Keynote: Marissa Mayer of Google

TopRank Online Marketing on Aug 22nd, 2007     Google, Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Engines

Day three of Search Engine Strategies San Jose started off with Danny Sullivans’ last keynote presentation where he talked to Marissa Mayer of Google, who was giving her first keynote. Overall they talked about universal search, touch on video, personalized search, iGoogle and the iPhone.

Wednesday Keynote with Marissa Mayer

Marissa sated that they felt users were happy with the new universal search. A lot of work had to go into chainging the algorithm to incorporate the additional sources but they were happy. She did say that they had a long way to go yet and other sources, such as scholar, may be added in the future. Google’s goal with universal search is to be more like an encyclopedia with as much relevant information right at your finger tips.

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