The Content Code: Six essential strategies to ignite your content, your marketing, and your business is the latest book from Mark Schaefer and like The Tao of Twitter and Social Media Explained, it’s a must read.
I’ve known and admired Mark for several years. He is a very generous person and that generosity extends to the knowledge he shares in the content and conversations he’s a part of.
Mark has a valuable ability to take the complexity out of marketing and draw attention to the things you really need to know – and in a way that just makes sense. Let’s face it: marketers are definitely living in an age of increased complexity and information overload. The sheer volume of content now being produced has no chance of being consumed, ala “Content Shock” and businesses are hard pressed to find ways to stand out.