If someone asked you what your mission is as a marketer, what would you say?
My response would go something like this: To create a meaningful connection with customers that engages them with my businesses and encourages them to take the next step in working with us. I’d venture to say that many of you out there would have a similar response. However, even with all of the tools at our disposal today, this mission is much easier said than done.
In fact, 60% of marketers are still struggling to produce engaging content, but 72% have it at the top of their list to focus on in the future.