Several weeks ago, I revisited the 16 rules for social media optimization. Switching things up, today I thought it would be useful to approach this slightly differently and look at how to optimize time spent in social media.
These tips aren’t necessarily just for brands or companies to follow, rather they may prove even more useful for digital marketing professionals themselves. In the spirit of optimizing your time reading this, I’m going to keep the tips brief and to the point.
1. Aggregate social content about your company, brand or even yourself into a real-time feed using one of the many tools available to do this. Bring the relevant mentions to you instead of always searching for them.