marketing and sales alignment

How Aligns Marketing and Sales

Todd ForsythTodd Forsyth, Vice President of Global Campaigns, gave an energetic presentation at the Marketo 2010 User Summit (Marketo is a TopRank Online Marketing client) on how Salesforce aligns marketing and sales.  Following is a summary of the highlights of his presentation – which includes key takeaways for B2B marketing and sales teams:

Sales and marketing alignment are second nature at Salesforce.  Today, we’ll explore how as a brand, Salesforce integrates sales and marketing throughout all of our tactics and why this is also vital for your B2B brand.

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