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How Aligns Marketing and Sales

TopRank Online Marketing on Oct 14th, 2010     B2B Marketing, Marketing PR Conferences, Online Marketing

Todd ForsythTodd Forsyth, Vice President of Global Campaigns, gave an energetic presentation at the Marketo 2010 User Summit (Marketo is a TopRank Online Marketing client) on how Salesforce aligns marketing and sales.  Following is a summary of the highlights of his presentation – which includes key takeaways for B2B marketing and sales teams:

Sales and marketing alignment are second nature at Salesforce.  Today, we’ll explore how as a brand, Salesforce integrates sales and marketing throughout all of our tactics and why this is also vital for your B2B brand.

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