marketing automation

From Journey to Destination: How Marketing Automation Can Fill Your B2B Funnel

marketing-automation-b2b-funnel

You’re a busy B2B digital marketer trying to drive leads in an ever-changing world. You’re writing awesome emails. You use a marketing automation platform. Maybe you’ve even created a series of email drip campaigns, monitored their performance and began to nurture your leads. But you wonder, “Am I doing all that I can?”

Marketing automation gives many of today’s B2B marketing professionals lead nurturing capabilities and structured conversion journeys that not only save time, but build valuable relationships with prospects and ultimately help create revenue.

According to a study by DemandGen, 67% of B2B marketers who use lead nurturing see a 10% or greater increase in sales opportunities throughout the funnel; 15% see opportunities increase by 30% or more.

4 Mistakes You’re Making with Online Marketing Software and How to Fix Them

Marketing Sales GoalsMarketing software can help companies scale and automate important marketing processes of all kinds, from lead nurturing to data analysis to sales process optimization and beyond. Regardless of the software company behind it, these solutions are typically designed to help companies save time, identify opportunities, and close the gaps internally or externally that keep them from achieving their goals.

The goal in most businesses is pretty straightforward: increase revenue and more importantly, profits. The process to get you there is nowhere near that simple. Marketing software is meant to:

  • make it easier to increase multi-channel visibility,
  • align sales and marketing efforts (often through CRM integration),
  • reach the right people at the right place and time with enhanced targeting, and
  • help nurture and maintain relationships.