Marketing-blogs Tag Category | Online Marketing Blog

Dave Sifry on Marketing Your Blog

Posted by Lee Odden on Jul 31st, 2006 in Blog Marketing, Blog Optimization, Blogging, Online Marketing |

Wired recently ran another “How To” with this one including sage advice from Technorati founder, Dave Sifry on how to make your blog more popular:

1) React quickly. (Nothing is more fun than calling an A lister on hype or fluff)
2) Make your posts easy to read. (Usability never goes out of style)
3) Link, link, link! (Amen - link in and link out)
4) Optimize for search engines. (Get some tasty blog optimization)
5) Post, post, post! (Yes and no - It’s just not always practical to post 5 - 10 times a day)
There are also several tips on sprucing up your MySpace site, Amazon Picks and reblogging. Check it out.

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Blog Optimization

Posted by Lee Odden on Mar 22nd, 2006 in Blog Marketing, Blog Optimization, Blogging, Online Marketing, SEO, SEO Tools |

There’s all sorts of buzz about blogs lately and yet so many companies are still wondering what to do about it. In fact, there are a tremendous number of business blogs that are not realizing much of their potential visibilty on the web. Why? Because they’re not optimized.

This is very much the same scenario that occurred with web sites in the late nineties. Back then I worked with a company that sold web sites - lots of them. But after getting the site up and running, the traffic didn’t come by itself. So we figured out optimizing for search engines and that was the start of my SEO career. Blogs can generate traffic without search engines, but WITH search engines it can be even better.

Blog Optimization

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