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Jesse Pickrain

5 Creative SEO Copywriting Methods for Boring Topics

Jesse Pickrain on Sep 9th, 2013     Content Marketing, SEO

Creative Content for Boring TopicsIf Alan Shumway doesn’t read your blog, he’s as good as fired.

We’re about two months into Q3 and Alan already blazed through 90% of his annual budget. It’s only his second year as IT director for a small staffing company, and the bosses are breathing down his neck to make things right. Q4 looks even worse.

Now imagine your business provides a solution that will not only allow Alan to make his budget this year, but also project future costs with laser-like precision. It’s an ideal fit. The problem is reaching him.

There are thousands of other blogs trying to do the exact same thing – get the attention of IT decision makers like Alan – not to mention all the other internet noise. According to Mashable, over 2 million blog posts are written every day.

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