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Lee Odden

David Berkowitz & Gord Hotchkiss – Search Insider Summit Utah

Lee Odden on Dec 10th, 2007     Interviews, Marketing PR Conferences, Online Marketing, Search Insider Summit, Spotlight on Search

A whirlwind conference schedule winds up this year with Mediapost’s Search Insider Summit being held in Park City Utah at the Stein Eriksen Lodge Dec 12-15, 2007.  As part of our media sponsorship duties, I caught up with conference chair, David Berkowitz from 360i and the host/MC, Gord Hotchkiss of Enquiro for a quick interview:

david-berkowitz.jpg gord-hotchkiss.jpg

Please tell us a little about yourself – a mini bio if you will.

David: I’m Director of Emerging Media and Client Strategy with 360i, the search-focused digital agency. I’ve been writing a weekly Search Insider column for MediaPost since it launched in mid-2004. For fun, I have my own blog at MarketersStudio.com, and I do a fair amount of speaking at industry events. It’s a great gig, especially with the clients I get to work with.

Lee Odden

Reader Poll: Best SEO SEM Conferences

Lee Odden on Feb 28th, 2007     Marketing PR Conferences, Online Marketing, Reader Polls, Search Marketing, SEMPO, SEO, SEO Training

reader poll

The winds of change are blowing in the search marketing conference scene this year with more offerings than ever. The big conferences persist, while new challengers as well as smaller and more practical seminars emerging.

SEO and Paid Search education is not limited to conferences with the DMA Search Engine Marketing Certification and the SEMPO Institute launching recently. However, conferences and seminars offer the added benefit of networking, prospecting and the kind of after hours education on topics that simply are not publicly available.

Which leads me to this week’s Reader Poll on conferences or seminars that offer search engine optimization and/or paid search marketing content.

What conference has been the best for gaining "how to" SEO/SEM knowledge?

  • Search Engine Strategies (49%, 44 Votes)

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