marketing conferences

Where to Find Useful Signal in the Noise of Content and Digital Marketing Events

content marketing signalIn the Digital Marketing and PR world, success requires a continuous effort to stay sharp and on top of what’s working and what is not. Information overload from social media has brought an exponential increase in noise, causing many marketing and PO pros to “overdose” on digital content or shut it out altogether.

I like to think that we’ve done our best to provide you with a nice, clear signal here on TopRank’s Online Marketing Blog and at industry events.

Speaking of events, we’re providing several options for a clear digital marketing and PR signal across 11 different conferences over the next few months. Topics include:

  • Digital & Integrated Marketing
  • Personal Branding With Content & Social Media
  • B2B Content Marketing & Blogging
  • Participation & Influencer Marketing
  • Modular Content Planning & Repurposing

Learn, Network, Create – Upcoming Digital Marketing and PR Conferences in 2014

TopRank Marketing Events 2014

Continuous learning is the key to stay ahead in the digital marketing and PR world. Besides learning from your own experiments, connecting with other industry subject matter experts and peers can be a great way to expand your knowledge network. You ARE building a knowledge network, right?

Events are a big part of how I stay connected in the industry and create content. I also get to learn a lot from the awesome people I meet at conferences – both offline and online.

In fact, I must REALLY like learning and building my network because over the next 3 months at least 8 events are in store and unlike the top photo from a recent event in London, all are in the U.S.!

Where to Learn About B2B Social Media, Influencer Content Marketing, Future of Digital PR & SEO

TopRank Speaking Events Q2 2014

During the first 3 months of 2014, I’ve had a great opportunity to connect with marketers from London to Las Vegas sharing best practices and learning what’s on the mind of the marketing and PR community.

Those experiences have helped me take the temperature of what marketers questions are so I can apply those insights in our consulting and for future presentations. Topics that seemed to be high in demand include working with influencers in combination with content marketing and social media.  

As popular as content and social media marketing are in terms of increasing budgets and implementations, many marketers are still wondering about best practices and how to get the most from their investments. This was clear from all the questions and follow up engagement I received from recent events like ClickZ Live in New York and the Marketo Marketing Nation Summit in San Francisco.

6 Upcoming Marketing and PR Events to Learn About Influencer, Social and Content Marketing

Marketing & Public Relations I’ve always said, “The best part about Minnesota Winters is leaving for somewhere warm.”

Over the next 2 months or so, that’s exactly what I’ll be doing and I’d like to invite you to join me at one or more of these 6 upcoming events in cities that range from San Francisco to New York to Denver to learn about integrated marketing topics with a particular emphasis on the role of influencers and content.

Beyond content and social media marketing, these events and conferences will cover a wide variety of essential digital marketing knowledge, so there’s plenty to learn, numerous smarties to network with and in some cases, a little warmer weather to be enjoyed.

Make The Right Moves at SES San Francisco 2010 – TopRank Liveblogging

Search Engine Strategies San Francisco is upon us and marks a watershed year for this event.  For the first time the annual August conference hosts in San Francisco and integrates with Connected Marketing Week, boosting an already large happening to an all-inclusive digital marketing experience.

In addition to TopRank Online Marketing CEO Lee Odden presenting on several sessions as both speaker (Content Marketing Optimization & Blog SEO) and moderator (Selling Search to the C-Suite), TopRank team members (myself and Mike Yanke) will be out in force liveblogging the event.

During the 2009 conference we put together the “Search and Social Media Puzzle“.  Our 2010 conference coverage will be no different.  Online Marketing Blog readers won’t miss a thing.  We’re all familiar with such phrases as “content is king” and “context is queen.”  So this year, we’ll be helping you outsmart competitors, think strategically and “make the right moves” with expert advice from industry thought leaders.

Increase ROI From Marketing Conferences

Blog World Expo Audience

Now, more than ever, marketing companies and consultants need to get competitive for client dollars and what better way than advancing your knowledge and your network?

There are many options for companies and agencies to train digital marketing teams and to keep tenured employees up to date including conferences such as: this week’s WebmasterWorld Pubcon, Search Engine Strategies, Search Marketing Expo, numerous regional and niche events and an increasing number of web based offerings including SEMPO Institute and the DMA Search Engine Marketing Certification program. I would be remiss not to mention the upcoming “Social Media Smarts” workshop in NYC covering all aspects of social media marketing including a strategy exercise and tips on building a business case for a social media effort in your organization.

Internet Marketing Conference Tips: Michael Brito Intel

Wow, what a conference! Search Engine Strategies is near it’s end and what better way to wrap up our series on internet marketing conference tips than with the following super-tips from super smart Michael Brito, Social Media Program Manager at Intel.

Michael worked with HP then moved on to Yahoo and is now with Intel practicing his adept social media stylings. Be sure to check out Britopian and the social media practitioner blog, Conversations Matter, for more of his insights.

Not all marketing conferences are created equal and from a content perspective, some are much better than others. Last month I attended SMX Social in Long Beach, California; and the content seemed to be more aligned with SEO than Social Media. Nonetheless, there were plenty of really good takeaways from the conference, but the true value for me was networking and meeting others who work in the same space as I do. Here are some other things to consider to prepare for conferences:

Internet Marketing Conference Tips: Heather Lloyd-Martin DMA SEMC

SES San Jose week is nearly over one might say we’ve saved some of the best internet marketing conference tips for last with the ever enthusiastic and insightful Heather Lloyd-Martin.

Heather is Chair, DMA’s Search Engine Marketing Council and President of SuccessWorks. She also blogs about copywriting at SEO Copywriting.

Attend all the “search marketing site labs” or “search marketing clinics” you can find. During a site lab, a panel of experts review Web sites on the fly and discuss how to improve them for search positioning and conversions.

Here’s why they are so cool:

Internet Marketing Conference Tips: David Berkowitz Search Insider Summit

It’s hump day during SES San Jose week and it reminds us there are many avenues for interacting with marketing conferences. It’s one thing to focus on programming events like our last few tipsters, it’s another thing to have spent numerous conference hours in the shoes of an attendee, speaker and conference programmer.

David Berkowitz is Director of Emerging Media & Client Strategy at 360i and Programming Chair of MediaPost’s Search Insider Summit with a short but very important tip:

Make time for the activities and dinners. The [SIS] Summit has far more shmooze time than time in sessions, and that’s for a reason. As excited as I am about the program and the speakers, the lasting relationships come during the downtime, as do the most meaningful conversations.

Internet Marketing Conference Tips: Chris Sherman Third Door Media

Figuring out how to get the most out of internet marketing conferences takes experience with plenty of conferences, including events like Search Engine Strategies happening in San Jose this week. So it seems fitting to follow up on Danny Sullivan’s advice with the insight of fellow Minnesotan, Chris Sherman.

Chris is co-founder of Third Door Media as well as the SMX conferences, has a search marketing consulting business and has been as involved with the details of conference programming, moderating and speaking as anyone you can find.

When torn between going to one session over another, go to the one that has fewest attendees. With so many people live blogging conferences these days, the odds are good that someone (or many) will be covering the popular session, so you’ll effectively get a two-fer even without personally attending both.

Internet Marketing Conference Tips: Robert Scoble FastCompany.TV

We’re really picking up steam with our tips on Iternet Marketing Conferences, appropriately enough, during SES San Jose. Our next tip comes from Robert Scoble, Managing Director of FastCompany.TV and blogger extraordinaire.

I caught up with Robert at the Web 2.0 Expo in San Francisco and he agreed to play along and answer a few conference tip questions. The insights below are transcribed from the video interview I did with him during the event.

It’s tough because I’m the guy who likes to hang out in the hallways. I hate being stuck in a conference session unless I know I’ll learn something. To me the hallways are great because that’s where I do my networking and find out what’s really going on.

Internet Marketing Conference Tips: Rebecca Lieb ClickZ Network

We’re on a roll this week during SES San Jose 2008 with our next tip in a series of how to “Get the Most Out of Internet Marketing Conferences“. Previously a Vice President and Editor in Chief at ClickZ for 7 years, Rebecca Lieb serves as an Editorial Consultant to the ClickZ network as well as a public speaker on interactive marketing and advertising.

She’ll be keynoting the Minnesota Interactive Marketing Association (MIMA) Summit this October. She can be found many places online including Twitter.

Get organized. Plan in advance. Make a conference calendar grid with all the sessions you want to attend, as well as the parties you’re going to. Set up meeting around all that stuff. Color code it, if you’re anal. Now that you have a perfectly framed agenda, rest assured portions of it will go straight to hell. Relax. Accept it. Spontaneity’s good. Go with the flow!