TopRank Online Marketing

Lee Odden

Classic Marketing Consulting Fail: “What We Got Here is a Failure to Implement”

Lee Odden on May 21st, 2012     Business of SEO, Content Marketing, Online Marketing

implementation failIf you’re old enough to remember the classic movie, Cool Hand Luke, there’s a moment when a rebellious prisoner played by a young Paul Newman refuses to “go along” with prison rules despite some grueling punishment. The warden, played by Strother Martin, made the famous observation about a lack of communication.

The failure to communicate is probably the most important cause of failure with client and internet marketing consultant relationships. Everything from managing expectations to performance reporting are affected. One of the most common outcomes from a lack of communication in a consulting engagement is the failure to implement.

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