TopRank Online Marketing

Lee Odden

The Role of KPIs, Marketing Goals & Business Objectives in Online Marketing

Lee Odden on Aug 21st, 2013     Content Marketing, Online Marketing, Optimize Book

Online Marketing GoalsThe moving parts within a marketing organization often get tied up in the mastery and performance of specific tactics like content creation, search engine optimization and social media marketing. Not seeing the forest for the trees can cause some blindness towards the bigger picture.

Before a business decides how, why and what to optimize, socialize and publicize, it’s important to take a step back and ask this essential marketing question, “What are we trying to do?”  The answer is usually pretty obvious: “We’re trying to get more people to buy what we’re selling!”

That’s the big picture for most companies, but practical online marketing objectives will be unique to each company’s individual situation. The role of content works across departments and the interaction between departmental content within a company can actually amplify overall business outcomes.

Ashley Zeckman

Create An Online Marketing Bucket List – What Would You Do If Your Marketing Plan Options Were Limitless?

Ashley Zeckman on Aug 7th, 2012     Online Marketing, Online Marketing Strategy

When it comes to your marketing, the options are limitless.

Have you ever caught yourself saying, “If only we’d had more time/money/resources we could have knocked that project out of the park!”?

Some marketers are great at brainstorming great ideas and have trouble implementing, while others are more task oriented and have a hard time seeing the big picture.  Whether you relate to one of the two types mentioned above or fall somewhere in the middle there is always an opportunity for growth and discovery.

Often we can find ourselves getting caught up in the day-to-day minutiae of completing tasks related to our structured marketing programs. While creating an executable and realistic content plan is an essential part of implementing a successful marketing strategy, I think there is another very important and often overlooked option as well.

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