If you’re on the Marketing Sherpa mailing list, then today you would have received notice of the 3rd Annual Benchmark Search Marketing Survey. Each year Marketing Sherpa conducts the survey to capture insights from search marketers around the globe.
Last year’s survey involved over 3,000 participants, making it likely the largest search marketing survey of its kind, offering spicy tidbits such as: Agency optimized campaigns experienced a 110% increase in traffic compared to in-house optimization campaigns at 38%.
Stefan Tornquist, Director of Research for Marketing Sherpa was able to answer a few questions about this and last year’s survey:
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