Marketing Roi Tag Category - Online Marketing Blog

SES SJ: Turning The Social Web Into Real ROI

Day one of SES continues with the hot topic of turning the social web into real ROI. Everyone knows the social web is essential to how we live our lives and stay connected, but many marketers aren’t finding returns on their ad spends.

Tim Kendall, Director of Monetization for Facebook moderates this heated session with speakers (R to L in the image):

Sean Heywood, Managing Partner, MR Barber Shop & Urban Lounge
Rogelio (Ro) Choy, Chief Revenue Officer, RockYou
Claudia Virgilio, Vice President Western Region, Performics

Focusing on best practices in how marketers can leverage the social web as a simple way to quickly build and manage effective campaigns, this discussion had valuable takeaways for marketers interested in social media advertising.

SES SJ: Turning The Social Web Into Real ROI

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Book Review: Achieving The OPEN Brand by Way Of An Open Worldview

Comments | Posted by Mike Yanke on May 7th, 2008 in Interactive Marketing, Online Marketing, Social Media |

“For the first time in the history of calculating the ROI of marketing expenditures, influence behaviors and patterns of the volume achievable only on the social web begin to offset the overall cost of marketing,” quotes the new book “The Open Brand: When Push Comes to Pull in a Web-Made World” by Resource Interactive’s President Kelly Mooney and Innovation Consultant Dr. Nita Rollins.

While not appearing on page one, this idea is certainly one of the most important, and likely most sought after skim through takeaways marketers (both on the client and agency side) will seek when first hunting for the knowledge contained within this book.

Book Review: Achieving The OPEN Brand by Way Of An Open Worldview

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