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Lee Odden

Infographic: Achieve Real Content Marketing ROI – 10 Tips from CMI, Dell, Kraft Foods, Curata, NewsCred

Lee Odden on Aug 27th, 2014     Content Marketing, Content Marketing World

Content Marketing ROI

Understand Why Before ROI with Content Marketing

The rush towards the content marketing bandwagon can seem as chaotic and nonsensical as most of the adventures of Alice in Wonderland. There are Cheshire Cats offering ambiguous advice and Red Queen business managers demanding results now or, “off with their heads!”

There is no satisfaction from investing in creating more content if the purpose (or porpoise) is not clear. This is why “the why” of content marketing is so important.  Joe Pulizzi makes this quite clear with his recommendations in the Content Marketing ROI eBook:

To see if you’re on the right path, use the Why? Exercise:

Miranda Miller

A to Z Tips for Improved B2B Digital Marketing ROI #SESNY

Miranda Miller on Mar 27th, 2013     B2B, Online Marketing, Search Engine Strategies, Social Media

Maura Ginty and Laura Roth on B2B Marketing ROIIn Driving ROI Across B2B Marketing Strategies at SES New York yesterday, Maura Ginty from Autodesk aimed to teach marketers the context of B2B digital, alongside the principles of B2B marketing. In sharing her A to Z tips on B2B ROI improvements, Ginty gave marketers 26 great takeaways to help prove and build the value of their digital marketing strategy.

With host Laura Roth, Senior Conference Manager, SES Conference & Expo on hand to guide the conversation and Lauren Vaccarello, Senior Director of Online Marketing, Salesforce.com at our digital disposal (she was tweeting in to the session), there was a lot to be learned from these experienced marketers.

A- Audience. You have to be able to reach the right audience members with the right message, at the right time.

Ashley Zeckman

Create An Online Marketing Bucket List – What Would You Do If Your Marketing Plan Options Were Limitless?

Ashley Zeckman on Aug 7th, 2012     Online Marketing, Online Marketing Strategy

When it comes to your marketing, the options are limitless.

Have you ever caught yourself saying, “If only we’d had more time/money/resources we could have knocked that project out of the park!”?

Some marketers are great at brainstorming great ideas and have trouble implementing, while others are more task oriented and have a hard time seeing the big picture.  Whether you relate to one of the two types mentioned above or fall somewhere in the middle there is always an opportunity for growth and discovery.

Often we can find ourselves getting caught up in the day-to-day minutiae of completing tasks related to our structured marketing programs. While creating an executable and realistic content plan is an essential part of implementing a successful marketing strategy, I think there is another very important and often overlooked option as well.

TopRank Online Marketing

Conversion Optimization Secrets – 21 Must-Follow Tips – SES SF

TopRank Online Marketing on Aug 17th, 2010     Marketing PR Conferences, Search Engine Strategies

The average conversion rate for a website is around 3 percent, but many websites convert at 10 percent or higher.  What are they doing right that you’re missing?

Bryan Eisenberg, NY Times Bestselling Author gave a solo presentation on the secrets of top converting websites and how you too can achieve high conversion results.   Following is a summary of his presentation.

What exactly is conversion rate?  In essence, conversion rate is a measure of your ability to persuade visitors to take the action you want them to take.  It’s a reflection of your marketing effectiveness and customer satisfaction.  For you to achieve your marketing goals, visitors must achieve their goals first.

No one should settle for a conversion rate of less than 10%.  Looking at top retailers, many have conversion rates greater than 15% monthly.  What are they doing that you’re not?

TopRank Online Marketing

SES SJ: Turning The Social Web Into Real ROI

TopRank Online Marketing on Aug 11th, 2009     Search Engine Strategies, Social Media

social-web-roi

Day one of SES continues with the hot topic of turning the social web into real ROI.  Everyone knows the social web is essential to how we live our lives and stay connected, but many marketers aren’t finding returns on their ad spends.

Tim Kendall, Director of Monetization for Facebook moderates this heated session with speakers (R to L in the image):

  • Sean Heywood, Managing Partner, MR Barber Shop & Urban Lounge
  • Rogelio (Ro) Choy, Chief Revenue Officer, RockYou
  • Claudia Virgilio, Vice President Western Region, Performics

Focusing on best practices in how marketers can leverage the social web as a simple way to quickly build and manage effective campaigns, this discussion had valuable takeaways for marketers interested in social media advertising.

TopRank Online Marketing

Book Review: Achieving The OPEN Brand by Way Of An Open Worldview

TopRank Online Marketing on May 7th, 2008     Interactive Marketing, Online Marketing, Social Media

theopenbrand

“For the first time in the history of calculating the ROI of marketing expenditures, influence behaviors and patterns of the volume achievable only on the social web begin to offset the overall cost of marketing,” quotes the new book “The Open Brand: When Push Comes to Pull in a Web-Made World” by Resource Interactive’s President Kelly Mooney and Innovation Consultant Dr. Nita Rollins.

While not appearing on page one, this idea is certainly one of the most important, and likely most sought after skim through takeaways marketers (both on the client and agency side) will seek when first hunting for the knowledge contained within this book.

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