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Lee Odden

New Marketing Sherpa SEM Benchmark Survey

Lee Odden on Jun 28th, 2007     Marketing Industry News, Online Marketing

Marketing Sherpa is running their 4th annual survey for the next Search Engine Marketing Benchmark report. Last year over 3,000 marketers took the survey on Pay Per Click and search engine optimization tactics and practices. This year’s survey is only 13 questions and takes just a few minutes to complete.

Questions are heavily focused towards pay per click but also ask respondents to rate emerging tactics such as social search, blogs and pay per call. Examples of this year’s survey questions:

“When looking for ways to increase conversion, please describe the ROI of the following tactics:”

  • Behavioral targeting
  • Demographic targeting
  • Contextual targeting
  • Dayparting
  • Weekparting
  • Seasonal trends

“How important are the following challenges to the search marketing efforts of your clients?”

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