54 Artificial Intelligence Powered Marketing Tools

AI Powered Marketing Tools

The expression, “Marketers are data rich and insight poor” is more true today than ever.

Marketers all over the world are working to optimize marketing operations and effectiveness using their abundance of data. Many are turning to tools and platforms powered by artificial intelligence and machine learning. AI promises to make sense of all the dark data companies are sitting on as well as structured and unstructured data online to surface insights about customer behaviors, opportunistic content and emotional triggers to inspire conversions.

In an age of too many choices, increased competition for customer attention requires every advantage to optimize for reach, engagement and conversion. Marketers are using AI to automate and optimize their marketing because that’s what it will take to meet customer appetite for personalized experiences.

Conversion Rate Optimization Software: Choose the Right Tools for Your Business

Conversion rate optimization is the marketing art of maximizing your investment in existing site traffic, through improvements and problem-solving rather than additional ad spend. At some point in any business site’s lifetime, CRO is a must; for smart marketers, it’s an ongoing process that pays dividends over and over again.

Once you’ve invested in attracting traffic to your site, whether to complete a purchase or take some other action, CRO helps ensure your visitors are engaged and converting at the greatest rate possible.

Some believe CRO happens only on-site, though attracting targeted prospects likely to convert through paid search ads, email marketing and landing pages, for example, is a critical step. Another misconception is that CRO is all about increasing the number of conversions. You like to make money, right? Optimizing for higher revenue conversions and increasing the value of each site visitor is another element of CRO that can’t be overlooked.

4 Mistakes You’re Making with Online Marketing Software and How to Fix Them

Marketing Sales GoalsMarketing software can help companies scale and automate important marketing processes of all kinds, from lead nurturing to data analysis to sales process optimization and beyond. Regardless of the software company behind it, these solutions are typically designed to help companies save time, identify opportunities, and close the gaps internally or externally that keep them from achieving their goals.

The goal in most businesses is pretty straightforward: increase revenue and more importantly, profits. The process to get you there is nowhere near that simple. Marketing software is meant to:

  • make it easier to increase multi-channel visibility,
  • align sales and marketing efforts (often through CRM integration),
  • reach the right people at the right place and time with enhanced targeting, and
  • help nurture and maintain relationships.