TopRank Online Marketing

Miranda Miller

Do Advertorials & Native Advertising Fit In Your Content Marketing Strategy?

Miranda Miller on Apr 30th, 2013     Content Marketing, Online Marketing, Online Marketing Strategy

Are advertorials a content marketing tactic?Where do advertorials, also know in politically correct terms as “native advertising”, fit into the content marketing toolkit?  To answer this question, we first have to understand what advertorials are – and also that the definition of content marketing itself is a hotly contested topic.

Adam Stetzer of HubShout, in his recent investigation into the purported Google penalization of Interflora for employing advertorial content, insists advertorials are NOT content marketing.

“Advertorials are advertisements, regardless of how you try to dress them up”, he says, “while content marketing is educational. Advertorials are biased; content marketing is free of any bias. The two may share a commercial motive, but are completely different and should be treated as separate entities”.

Lee Odden

SEO Tops Digital Marketing Tactics for 2011

Lee Odden on Jul 14th, 2010     Online Marketing, Reader Polls

Here we are just past the halfway mark in 2010 and we’ve tapped into the stream of future marketing planning with our readers for 2011 with a poll. Our question? What 3 online marketing channels & tactics will you emphasize in 2011? The number one answer? Not social media, not email marketing.

The top digital marketing tactic for OMB readers in 2011 is Search Engine Optimization

Our poll this year provided 44 different answers to choose from ranging from display advertising to no holds barred spam. Over 200 readers took the poll and made their choices. While there are many signs of marketing budgets making a recovery, the vast majority of marketers are still focused on planning the most efficient and effective online marketing mix they can for the new year.

Lee Odden

Reader Poll: Top Digital Marketing Tactics for 2009

Lee Odden on Feb 18th, 2009     Online Marketing, Reader Polls

digital marketing tactics 2009

We’ve run several Reader Polls on favored internet marketing tactics over the past year and a half flavored by a sentiment towards recession and also as a general indication of future plans. The state of the world and certainly the marketing world is as unique and challenging as it’s ever been. Many companies and vendors are scrambling to figure out how to make most efficient/effective use of resources to grow their businesses in this uncertain economy.

Traditional marketing budgets are increasingly shifting to digital marketing and why not? Internet marketing is often more cost effective, builds awareness quickly, fosters relationships and is measurable in ways traditional advertising just can’t match. Within the world of digital, there are many, many options and considerations. Situations, circumstances and objectives vary, but the commonality of digital delivery, interaction and measurement brings this poll together. We’d love your participation and insight:

Lee Odden

Top Ten Online Marketing Tactics

Lee Odden on Feb 8th, 2008     Online Marketing

Online Marketing Tactics

Earlier this week we started a poll on what online marketing tactics our readers would use most in 2008. The polling plug-in allows for only one choice and over 100 people have responded so far. We’ll keep the poll running for another week or so, but here are the top ten tactics rankings so far out of 35 listed and the percentage of votes for each.

With the vote count at over 150, I’ve updated the top ten as of 02/13/08:

  • Blogging (27%)
  • Email marketing (16%)
  • Search engine optimization (14%)
  • Pay per click (9%)
  • Social networks (Facebook, LinkedIn) (5%)
  • Blogger relations (4%)
  • Online public relations (3%)
  • Viral marketing (3%)
  • Free content (white papers) (3%)
  • Corporate web site (3%)

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