TopRank Online Marketing

Lee Odden

Reader Poll: Top Digital Marketing Tactics for 2009

Comments | Posted by Lee Odden on Feb 18th, 2009 in Online Marketing, Reader Polls |

digital marketing tactics 2009

We’ve run several Reader Polls on favored internet marketing tactics over the past year and a half flavored by a sentiment towards recession and also as a general indication of future plans. The state of the world and certainly the marketing world is as unique and challenging as it’s ever been. Many companies and vendors are scrambling to figure out how to make most efficient/effective use of resources to grow their businesses in this uncertain economy.

Traditional marketing budgets are increasingly shifting to digital marketing and why not? Internet marketing is often more cost effective, builds awareness quickly, fosters relationships and is measurable in ways traditional advertising just can’t match. Within the world of digital, there are many, many options and considerations. Situations, circumstances and objectives vary, but the commonality of digital delivery, interaction and measurement brings this poll together. We’d love your participation and insight:

Lee Odden

Top Ten Online Marketing Tactics

Comments | Posted by Lee Odden on Feb 8th, 2008 in Online Marketing |

Online Marketing Tactics

Earlier this week we started a poll on what online marketing tactics our readers would use most in 2008. The polling plug-in allows for only one choice and over 100 people have responded so far. We’ll keep the poll running for another week or so, but here are the top ten tactics rankings so far out of 35 listed and the percentage of votes for each.

With the vote count at over 150, I’ve updated the top ten as of 02/13/08:

  • Blogging (27%)
  • Email marketing (16%)
  • Search engine optimization (14%)
  • Pay per click (9%)
  • Social networks (Facebook, LinkedIn) (5%)
  • Blogger relations (4%)
  • Online public relations (3%)
  • Viral marketing (3%)
  • Free content (white papers) (3%)
  • Corporate web site (3%)
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