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Nicolette Beard

The Truth About Visual Content Marketing Tactics: Infographics

Nicolette Beard on Nov 5th, 2013     Content Marketing, Online Marketing, Visual Marketing

Infographics as Content Marketing TacticIt’s safe to say that Big Data is revolutionizing 21st century business. The big question for marketers, however, is how do you take the wealth of information at your disposal and effectively simplify and present it in an engaging and informative way? One answer is infographics.

Defining what entails a good infographic is complex. For one, not all data lends itself to creative and unique visual communication. Someone who’s expert in design may not understand your audience or how to map relevant data in a compelling way. Don’t forget: great content isn’t great until it’s discovered, consumed and shared.

Ashley Zeckman

Online Marketing News: Who is Matt? Yammer Runs The Numbers, Marketing Infographics 101, Setting Goals = Success

Ashley Zeckman on Jun 22nd, 2012     Online Marketing

Where the Hell is Matt?
If you haven’t heard of Matt before, you are in for a treat.  In 2003 Matt decided to leave his job and travel around Asia until he ran out of money.  Matt began making videos of himself  dancing, very badly.  His videos caught the attention of Stride gum who asked Matt if he would like to take another trip around the world, on their dime.  Suddenly Matt’s videos went viral.  Matt now travels all over the world dancing and interacting with people from all walks of life.

Facebook to Debut Real-Time Bidding on Advertising Prices
Facebook is following in the footsteps of companies like Google and will begin rolling out real-time bidding for advertising on their site.  Apparently this new technology will help companies more effectively target their ads to consumers.  With the staggering drop in Facebook’s worth over the past few weeks, do you think this will turn their ship around?  Via Bloomberg Businessweek.

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