Is your B2B marketing a skyscraper or a sandcastle?
It’s no fun to spend a day on the beach creating your dream house, only to have the tide wipe it out.
But if you were planning on moving in with your spouse and kids…well, that would be a problem.
It takes planning and strategy to build something that will stand the test of time. Right now, too many B2B marketers are building their empire–and betting the future of their business–on nothing but sand and water.
If your organization is building without a foundation, you’re not alone. We’ve all seen the stats: Nearly two thirds of B2B marketers have no documented content marketing strategy. So it’s not surprising only 30% say their efforts are effective. It’s time to develop a new blueprint for success.