Marketo is known for their content marketing (top 20 content marketing brand) and especially their definitive guides to all things related to B2B marketing.
The most recent is The Definitive Guide to Engaging Content Marketing which includes over 100 pages of practical and highly usable information on Planning, Creating, Designing, Publishing, Promoting and Measuring content marketing.
For this eBook the folks at Marketo reached out to a group of content marketing pros including Joe Pulizzi, Ann Handley, Brian Solis, Rebecca Lieb and many more (including me) for some perspective. While some of my interview is included in the guide, I thought I’d share the full Q and A here.
You obviously produce a lot of amazing content. Where do you get inspiration for new blog posts/ebooks/presentations, etc.?