Online Marketing Blog

According to ComScore, more than $9.3 billion has been spent online during the season-to-date, marking a 17-percent gain versus the corresponding days last year. Online retail spending was strong on both Thanksgiving Day (up 29 percent to $272 million) and “Black Friday” (up 22 percent to $531 million), outpacing the season-to-date growth rate.

With all that holiday spending online, ecommerce web sites had better make sure their landing pages are lean, mean converting machines. That’s why it may make sense to attend an upcoming teleseminar from Marketing Sherpa and Marketo (a M&O client) on  Wednesday, December 12, 2007, 2-3pm Eastern, 11-12pm Pacific “New Research: Practical Tips on How to Lift Conversion Response” on landing page best practices. The event is free and you can sign up here.

Editor’s Note: The next in our series of guest posts from SEM professionals comes from Jon Miller, VP of Marketing at Marketo. Marketo is a client of our PR agency M&O and provides B2B marketing automation software in the form of pay per click management, landing page optimization and integration with salesforce.com.

With Jon’s B2B software marketing expertise, excellent work both on his blog Modern B2B Marketing and as a contributor on Search Engine Land, I asked if he could write up a guide for search marketers that would provide actionable advice for readers on the topic of landing pages.