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Lee Odden

Search Engine Weather Reports

Lee Odden on Oct 14th, 2006     Google, Marketing Industry News, Online Marketing, Yahoo

gyweather.jpg
Yahoo gives a new weather report that they rolled out a search index update but not any more detail than that.

There’s a particular phrase that’s very competitive on Yahoo that I spot check every time an update is announced (286,000,000 search results) and we have 2 of our sites in the top ten for the phrase. With this most recent Yahoo update, we dropped from #1 to #3 and the second listing moved up to #5 which is fine, but Yahoo is completely ignoring our 301 redirects and showing the wrong domain names.

Matt Cutts from Google gave his own weather report as well talking about better handling of supplemental results, related sites, a pagerank export and the insight that there probably won’t be too many huge changes with webspam ranking, but in true Matt-style, he leaves the door open a bit.

Lee Odden

Battelle on Cutts on Webspam

Lee Odden on Sep 27th, 2006     Google, Marketing Industry News, Online Marketing

matt-cutts-logo.png

John Battelle has posted an excellent interview with Google’s Matt Cutts on the subjects of webspam and human influences to search quality. Regarding “human contribitions” to search quality, for some reason, lately I’ve been wondering if Google will acquire or implement something like StumbleUpon?

In other Matt Cutts’ news, does he have an evil twin? via Barry at SEW

Lee Odden

Meta Descriptions Are Almost As Important As Title Tags

Lee Odden on Sep 22nd, 2006     Blogging

It’s been said that meta keywords and description tags are dead. Where as I’d agree with the keywords tag, the descriptions tag I’m no longer convinced is dead. Actually, it’s quite important; especially for blogs.

If you use the site: command in Google, and look at Google’s descriptions (aka snippits) for a blog, you may notice some indexing issues. Usually one of two things happens. Either your blog description is generic and includes things like the date and categories, or your blog’s description is exactly the same. The second one will probably land a lot of your pages in the supplemental index.

If you check out Matt Cutt’s blog, you’ll notice that the descriptions start with the date followed by time, categories and then the first few words of his post.

Lee Odden

Googlers Cutts, Fox and Camp in the Media

Lee Odden on Sep 22nd, 2006     Google, Marketing Industry News, Online Marketing

Some of our favorite Google people were in the media recently:

The Chicago Tribune did a huge piece on Google overall (hattip threadwatch) with a sidebar article “Meet Google’s Credibility Cop” on Matt Cutts.

I remember reading or hearing somewhere that Matt had worked for the NSA and this article mentions only that he interned with the Defense Department doing some programming.

The article opens up with language like, “hucksters, spammers and other charlatans” when making reference to manipulations to rank better on Google. Search marketing folks will know that means tactics that are to the extreme and not legit SEO, but I am not so sure everyday business Joe and Jane will see it that way. Actually, the article doesn’t mention search engine optimization at all.

Lee Odden

Search Marketing Links 091506

Lee Odden on Sep 15th, 2006     Marketing Industry News, Online Marketing

21 SEO Tips from Matt Cutts. Via SEO EggheadThe A to Z Guide to Getting Website Traffic, Part One
The A to Z Guide to Getting Website Traffic, Part Two

New Research Released on Blog Reach – via Micropersuasion

Windows Local Live

Pingoat Gets Acquired

Register for the MIMA Summit NOW.

Lee Odden

Business Week Best of the Web

Lee Odden on Aug 28th, 2006     Blogging, Blogging News, Online Marketing

Business Week is taking votes for their annual Best of the Web, which is not to be confused with the most excellent web site directory and blog directory from BOTW.org. There are 23 categories and two of them are related to blogs. The selection for “favorite blogs” includes an interesting mixture ranging from Scoble to Sand Hill Slave to Tech Crunch.

At the time of this post, there are only 744 votes so far with Tech Crunch the clear leader, but I think the SEO/SEM readership out there could make quite an impact on that if they wanted to.

If you would like more of a variety of blogs to vote for, then go ahead and fill in the write in form. I know I did. I put one in for Search Engine Roundtable and another for Matt Cutts. Good luck guys!

Lee Odden

Matt Cutts Answers My Blog Question

Lee Odden on Aug 3rd, 2006     Blogging

Matt Cutts, Google employee, has been taking search questions and answering them via video.  I wrote in and asked if Google treats blog sites any different than regular websites and he said no.

The thought behind my question was that with more sites converting from static HTML to WordPress or MovableType, the sites are becoming more complex.  There are posts, pages, feeds, comments and comment feeds.  I wasn’t sure if Google saw these sites any differently than a static HTML site.

My question was answered in the lightning round and it appears at the end of the video clip.

Thanks Matt!!

[tags]matt-cutts,google,movable-type,seo[/tags]

Lee Odden

More SEO Goodness from Matt Cutts

Lee Odden on Aug 1st, 2006     Google, Online Marketing, SEO, SEO Tips

I see Matt has added 3 more videos including:

Session 4: Dynamic URLs, Sitemaps and Geotargeting
Session 5: (Adds background) 301 Redirects, Content Themes, Dynamic to Static URLs and Split A/B Testing
Session 6: Supplemental Results
I think there is a lot more to learn from this than just the content of Matt’s videos. It’s also an exellent example of creating excellent content which can produce an abundance of links and traffic.

Maybe “RocketGoogle” isn’t such a great name. Since these are really the opinions of Matt Cutts and not Google per se, then maybe RocketMatt? Or MattBoom?¬† Oh, and be sure to note the disclaimer.

Lee Odden

RocketGoogle

Lee Odden on Jul 31st, 2006     Google, Online Marketing

Matt Cutts
Matt Cutts of Google has posted some videos of himself answering reader mail on different topics related to SEO:

Seeing someone explain a thing is a much different experience than reading about it, especially for people just learning about search engine optimization.

A little over a week ago, Matt made a post about what direction to take his blog. There were a huge number of responses and I tossed one in:

“Since Rocketboom has taken a different direction maybe you could fill the void and start RocketGoogle? That way the cuttlets could get a dose of you in living color.”

Lee Odden

Sunday Search Marketing News

Lee Odden on Jul 23rd, 2006     Ask, Google, Marketing Industry News, Online Marketing, Yahoo
Lee Odden

Wed Linkorama

Lee Odden on May 17th, 2006     Google, Interviews, Marketing Industry News, Online Marketing, SEO

Actually, some of these were from yesterday, but I didn’t get a chance to post about them.

Aaron Wall interviews Seth Godin

Mike Grehan interviews Matt CuttsPodcast Part 1, Podcast Part 2

Danny Sullivan chats up Matt Cutts on SEO Rockstars – via TW. Show was live last night, and should be available in the archive in a few days.

Google indexing timeline – Matt Cutts

Lee Odden

Live from the GooglePlex Danny Sullivan and Matt Cutts

Lee Odden on May 11th, 2006     Interviews, Marketing Industry News, Online Marketing, SEO


Next week there will be a “must listen” SEO Rockstars and Daily SearchCast show on WebmasterRadio.fm. The show will start out with Todd Friesen (oilman) and Greg Boser (webguerilla) and then cut to a 45 min Danny Sullivan interview with Matt Cutts at the GooglePlex and back to Friesen and Boser. The show airs Tuesday, May 16, 2006 at 7:00 p.m. EST.
If you can’t wait and just need an audio fix of Mr. Cutts, then point your iPod over to Mike Grehan’s recently posted clip of a podcast interview he did with Matt Cutts at the GooglePlex last week. Of course there’s also this podcast interview with Matt Cutts that Chris Pirillo did at Search Engine Strategies NYC.
As long as I’m on the topic of SEO and podcasts, here’s a podcast of the fireside chat on organic seo session with Barbara Coll and Bruce Clay from ad:tech in San Francisco. (via iMediaConnection) I think they do a handy job of sizing up their audience and providing great overview information on organic SEO.

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