Matt Cutts on Toolbar Data

At last week’s WebmasterWorld Pubcon conference in Boston, I had the opportunity to talk to Matt Cutts from Google a few times and when I posted my recollection of comments about Google and user or toolbar data for rankings he wanted to clarify. That presented an opportunity for a mini interview about Google’s position on toolbar data.

I started out by posing a few specific questions:

1. Does Google currently use toolbar data for rankings?
2. What do you see as the pros and cons of using such data for rankings?
3. Can you describe any scenario where information from a downloaded application from Google might be used in some way for ranking web pages?
4. If Google does not employ toolbar or other user data for rankings and another search engine does, could that provide the other search engine an advantage?

Google April Fools

Matt Cutts leaves Google for Yahoo – Matt Cutts Blog

Jeremy Zawodny leaves Yahoo for Google – Jeremy Zawodny Blog

Scoble leaves Microsoft for Google – Scobleizer

Pin all your romantic hopes on Google Romance

Google Blogscoped tries with Google Rooms

The Register does it’s thing with China Buys Google

Google buys the French National Library – Pandia

Others: Google Browser, Google Quantum-Based Spam Filter, 1×1 pixel AdSense Ads

SES NYC Interviews

Chris Pirillo and Jake hit up Search Engine Strategies New York and did a number of interviews which you can hear at his SES 2006 Archive page. Interviewees include:

  • Copernic on Desktop Search
  • David Sifry on Technorati and Entreprenuership
  • Lee Odden on Blogs and Search Marketing (More “umms” and “ahhs” than you’ve ever heard in one conversation!”
  • Jay Budzik of Intellext on Watson Contextual Search
  • Jim Lanzone of Ask.com on Search
  • Joshua Stylman and Peter Hershberg of Reprise Media on Contextual Advertising
  • Danny Sullivan on SES, Tags and Googlefasting
  • Meet Joe Spammer – Confessions of a Search Marketer
  • Matt Cutts of Google on Search Engine Spam

Some good stuff in there, check it out.

The Economist Covers SEO

Economist
This week’s The Economist magazine includes a feature called Technology Quarterly in which an article titled “Dancing with Google’s spiders” describes various aspects (good/bad) of search engine optimization including a few quotes from Matt Cutts of Google. (quotes at Threadwatch) I was interviewed for the article as well and my search marketing agency, TopRank Online Marketing was also mentioned.

It’s always interesting to see what gets used in an article when you’re interviewed. In my case, the quote used was one describing an un-common event where one of our clients dropped a substantial PPC spend (prior to hiring us) in exchange for straight SEO. While that SEO campaign has been very successful, it’s more common and appropriate to run PPC in conjunction with SEO.